Helium 10 Competitive Advantage is basically Market Tracker on steroids, built exclusively for Helium 10 Diamond Plan users. If you're serious about selling on Amazon (not just playing eCommerce dress-up), this dashboard is gold. It's more visual, more intuitive, and it gives you actual insights instead of just throwing data at your face.
Table of Contents
Now, you already know I’m a Helium 10 Seller Solutions Hub Partner, regular guest author on the Helium 10 blog, and yes, I’ve even had the pleasure of joining their Helium 10 podcast. So when I say this tool is next-level, I mean it. I’ve used it, tested it, broken it (almost), and it delivers.
While the old-school Market Tracker gives you a peek into what’s going on, Helium 10 Competitive Advantage is the guy with binoculars and night vision goggles. It shows you product performance, highlights your strengths, and calls out the parts of your listing that are just… meh.
Key features
Welcome to filter heaven. The new version lets you fine-tune your market analysis like a DJ mixing vinyl:
- Average 30-Day Revenue
- Average 30-Day Unit Sales
- Price Range
- Product Title Contains/Does Not Contain
- Fulfillment Type
- Rating Score
- Number of Ratings
- Brand
- ASIN filter
Core Features
Real-time Data
Market Tracker walked so Competitive Advantage could sprint. Real-time data on product listings, prices, sales… all the juicy stuff. Analyze millions of listings without getting a headache and tweak your strategy like a pro.
Real-time Competitor Analysis
Yep, it spies on your competition. You’ll get live info on their pricing, stock levels, and how much they’re moving. It’s like having insider trading powers, but legal and Amazon-approved 😅
Real-time Alerts
You can set up alerts for stockouts, pricing changes from competitors, or golden market opportunities. This means you don’t need to check your listings every 5 minutes. Go touch some grass.
Real-time Market Trends
This part is beautiful: it gives you trending product data, customer demand info, search volume stats… Basically, it tells you what’s hot before everyone else figures it out. Like TikTok trends, but with money.
💡 PRO TIP (Advanced): Combine Helium 10’s Competitive Advantage with Cerebro reverse ASIN tool and Magnet for keyword clustering. This way, you’ll not only track performance and trends—you’ll also dominate organic visibility. Start by isolating ASINs with weak keyword targeting and reverse engineer their missed opportunities to steal market share with PPC.
So yeah, this is not just another fancy dashboard. It’s a full-blown tactical suite for those who take Amazon seriously. If you're using the Diamond Plan and NOT using Competitive Advantage, you're literally leaving money on the table. And we don't do that around here, do we?
Review
Helium 10 Competitive Advantage is one of those tools that quietly changes everything once you start using it. You get addicted to the real-time insights and you start seeing gaps in the market that were invisible before. For a seller with an active portfolio or agency managing multiple brands, this is the kind of dashboard you wish Amazon had built (but didn’t, of course).
Now, the big caveat is that it’s only available on the Diamond plan, which isn’t exactly pocket change. But if you’re already running a 5 or 6-figure Amazon business, the ROI you’ll get here pays for itself before the month even ends. And if you’re not there yet… well, this is one of the tools that’ll get you there.
Pros
- Live competitor data (goodbye guesswork)
- More filters than a VSCO influencer
- Market trend insights you can actually use
- Custom alerts keep you one step ahead
- Built right into your Helium 10 Diamond Plan
- Great synergy with Cerebro + Magnet
Cons
- Only for Diamond Plan users (ouch for beginners)
- Some filters need a learning curve if you’re new to market analysis
- You might spend *too much* time geeking out over graphs
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (4)
- User friendly (4)
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About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez