Helium 10 Listing Analyzer is one of those sub-tools inside Helium 10 that you might overlook at first but ends up being a goldmine. It’s built to help you boost your product rankings by comparing your listing against top competitors and giving you something more valuable than vague tips: actual, actionable data.
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And yes, I’m a proud Helium 10 Seller Solutions Hub Partner, regular guest author on the Helium 10 blog and I’ve even dropped by their podcast. So trust me, I’ve tested this thing inside out.
How does it work
This tool analyses your Amazon listing side-by-side with your competitors’ listings. It checks everything: title, bullet points, images, backend keywords, description, and probably even the color of your socks. Jokes aside, it gives you a full breakdown with optimization tips and shows you where you're underperforming compared to similar ASINs.
Pro Tip: Use Cerebro before you even touch Listing Analyzer. Grab your competitors’ keywords, paste them into your backend or copy and use Listing Analyzer to see how well you're implementing them. That’s how pros build bulletproof listings.
The real magic here is that you can identify weak spots in your content or keyword usage that might be killing your rankings. On top of that, it can detect missing elements like EBC content, under-optimized titles, or keyword stuffing (yes, stop doing that).
How to use it
You literally just paste your ASIN or Amazon listing URL and click the analyze button. Boom. You’ll get a visual dashboard comparing your ASIN to up to 10 others. Once you see what’s off, it’s time to jump into Scribbles or Listing Builder and patch things up.
The workflow is pretty straightforward: grab your listing, compare, improve, re-analyze. Rinse and repeat. And don’t just do this once — Amazon’s A9 algorithm keeps changing, your competitors keep tweaking, and your job as a seller is never done.
Oh, and if you're serious about Amazon, you should be using this tool weekly. Listings are not something you “set and forget.”
Review
I’ve tested a lot of listing audit tools and Helium 10’s Listing Analyzer is one of the few that actually gives a damn about real listing quality. It's not just telling you “add more keywords” — it's showing you which ones, how often, and where you’re getting wrecked by the competition.
If you're a seller who’s not constantly checking your listings against others in your niche, you're basically flying blind. And with this tool being part of the Helium 10 suite (which I use daily, not just because I'm a partner), it's a no-brainer to include it in your optimization flow.
Pros
- Great at spotting missed keyword opportunities
- Super useful visual comparison vs competitors
- Part of Helium 10 (which means it connects with Scribbles, Cerebro, and more)
- No need to be a data nerd — clear action points
Cons
- You need to already have some idea of SEO — not for absolute beginners
- Standalone it’s good, but works best combined with other Helium 10 tools
- No free usage outside of the Helium 10 plan
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Summary
I’ve tested a lot of listing audit tools and Helium 10’s Listing Analyzer is one of the few that actually gives a damn about real listing quality. It's not just telling you “add more keywords” — it's showing you which ones, how often, and where you’re getting wrecked by the competition.
If you're a seller who’s not constantly checking your listings against others in your niche, you're basically flying blind. And with this tool being part of the Helium 10 suite (which I use daily, not just because I'm a partner), it's a no-brainer to include it in your optimization flow.
Pros
- Great at spotting missed keyword opportunities
- Super useful visual comparison vs competitors
- Part of Helium 10 (which means it connects with Scribbles, Cerebro, and more)
- No need to be a data nerd — clear action points
Cons
- You need to already have some idea of SEO — not for absolute beginners
- Standalone it’s good, but works best combined with other Helium 10 tools
- No free usage outside of the Helium 10 plan
Alternatives to Helium 10 Listing Analyzer Tool
Here you can find the top Helium 10 Listing Analyzer Tools alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
Es de agradecer que, por fin, una misma herramienta te de datos de la calidad del listing junto a sus datos de facturación para poder ver, en parte, como un buen marketing en ficha de producto puede afectar a la conversión. A ver si le agregan un desglose de los módulos y calidad de contenidos de las páginas A+ y ya sería top
IT used to be really useful but now that they added AI it’s even more
I know, Casey, AI for listings is really helpful. Just try to get the right prompt and it will work like a charm
I’ve been using the Helium 10 Listing Analyzer for the past couple of weeks, and it’s like having a consultant review my listings! It pointed out several optimization areas I overlooked, especially with backend search terms. Implementing the suggestions made a noticeable difference in my organic rankings. For those unsure about their listing’s performance, this tool offers valuable insights
You may want to start here with this tool https://www.youtube.com/watch?v=XJb1XC1j5yk