Imagine winning the Buy Box on Walmart while sipping your coffee and not touching your pricing once. That’s exactly what Walmart repricers do. These tools automatically adjust your prices so you can stay competitive without manually updating listings every hour. If you're already selling on Walmart or planning to, here’s the ultimate guide to the best repricers.
Table of Contents
Before we begin, I'm a seller myself and I know the problem with repricers. The main problem is configuring the rules the way you want them and, above all, trusting that the repricer won't do anything strange and end up tanking prices in an endless race to the bottom.
None of the repricers I analyze in this article will make you lose money, but you need to configure the rules carefully and not leave everything to AI or automation, because they'll be messed up.
What is a Walmart repricer?
A Walmart repricer is a tool that updates your prices automatically based on your competitors, predefined rules, sales velocity, or profit goals. Some even use AI to set the optimal price to win the Buy Box while maximizing your margin. The best part? Once set up, they work on autopilot. But you need to manually check them, as I just said, do not leave everything to AI or automation.
Once set up, they work on autopilot. But do not leave everything to AI or automation
Why you need a Walmart repricer
- Win the Buy Box more often
- Or maximize the % of BuyBox share
- Automate pricing 24/7
- Boost conversions and profits
- Use AI strategies to price smart, not just low
Top Walmart repricer tools
0. Walmart’s Official Repricer
- ✅ Free and built into Seller Center
- ✅ Super simple setup
- ❌ Lacks advanced rules and AI
- ❌ It's pretty basic, as Amazon's built in repricer: set min/max price and reprices every 15mins
1. Seller Snap
The most advanced one, by far. Nice use of AI automation, easy to set up, multi rules, compatible with Walmart, Amazon B2C and Amazon B2B. Great support.
- ✅ Game theory AI for smarter repricing
- ✅ Great analytics and automation
- ❌ Starts at $250/month
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Summary
Review
After trying and reviewing 10 other repricers I can say without a doubt, this is the most developed and customizable one, yet also one of the most expensive ones. But, consider this, using the premium plan is just $37,5 a month for a listing, which is not that much money if you take a look at everything you can do using Seller Snap. The whole aim of Seller Snap is to help you scale your business and increase your profit margins. You are paying for the carefully developed algorithm.
This tool isn’t just about automatization and trying to win the Buy Box, this is about making your daily work easier, making smart decisions, and maximizing your profits. $500 – $800 a month is nothing for a software that you can scale up to 30,000 listings across multiple stores.
As I already said, Seller Snap it's like nothing I've seen so far. Its MASSIVE amount of customization repricing rules and settings makes this tool more than a repricer. I mean, I could use it just for the inventory and sales reports but, thank God, there’s also a repricer attached to the tool xD
But, if you ask me if it has any “cons”, yes, it does. I think the main one is the price. It is the best repricer on the market. And I tell you this because I have tried almost all of them. This is the best. Period.
But it is true that it is not for everyone, since it is quite expensive. For example, if you dedicate yourself to online refereeing, maybe you play “in another league.” That is, you have less margins on each sale, so you can't pay SellerSnap. Well, you can opt for other cheaper options like BQool or Alpha Repricer.
But, when you scale your business, you will need something more robust. And SellerSnap is what you are looking for. Believe me. When you want to move to wholesaling and handle tens of thousands of SKUs in several different countries, BQool, Alpha Repricer, Aura… will fall short. Plus, you won't be able to compete for the Amazon Business Buy Box and you don't want to miss out on the B2B pie.
Also, if you want to sell at Walmart and are looking for an integrated repricer for Amazon and Walmart, SellerSnap is also the best on the market, so even if you pay more, you will end up paying less because you will only have 1 tool.
Long story short: get your hands on the 15-day free trial and I’m sure you will feel the benefits.
Pros
- The most advanced repricer available (Game Theory-based AI)
- Extreme customization options
- Industry-best support team
- Excellent analytics dashboard
- Walmart integration
- Avoids profit-killing price wars
Cons
- Pricey for small sellers
- Steeper learning curve if you’re used to basic repricers
PROS
- The most advanced repricer available (Game Theory-based AI)
- Extreme customization options
- Industry-best support team
- Excellent analytics dashboard
- Walmart integration
- Avoids profit-killing price wars
CONS
- Pricey for small sellers
- Steeper learning curve if you’re used to basic repricers
2. Aura
Aura Repricer is a repricing tool for Amazon, Walmart and eBay Sellers that uses artificial intelligence and machine learning to create effective repricing strategies and maximize sales, profits and Box won quota.
- ✅ Walmart-native pricing strategies
- ✅ AI-powered + instant updates
- ✅ Great support team
- ❌ Higher price point ($97 to $297/month)
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
PROS
CONS
3. SmartRepricer
SmartRepricer is an Amazon Seller repricer by Threecolts the company behind SellerRunning, Tactical Arbitrage, Bindwise, ChannelReply, FeedbackWhiz, RefundSniper, ScoutIQ, SellerBench and other tools.
- ✅ Comes with Seller365 suite (10 apps)
- ✅ Custom workflows, AI, detailed reports
- ❌ Requires Seller365 plan ($69+/month)
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
PROS
CONS
4. StreetPricer
StreetPricer is a repricing tool for Amazon, Walmart, eBay and Amazon Business sellers, yet the Amazon Business tool is still under development. It offers features such as AI and user interface, multi-fulfillment logic, profit optimizer, velocity repricing and buy box analyzer.
- ✅ Fastest repricer on the list (1s reaction time)
- ✅ Fully AI-driven with auto min/max calculation
- ✅ Supports Amazon + Walmart
- ❌ Pricing starts at $49 and scales up to $2250
- Number of features (5)
- Pricing (4)
- Learning curve (4)
- User friendly (5)
PROS
CONS
5. Repricer.com
- ✅ Sync Amazon prices to Walmart
- ✅ Multichannel support: Amazon, Walmart, eBay, Shopify
- ✅ Clean UI and fast support
- ❌ No AI or advanced automation
6. Informed.co
- ✅ Instant repricing with AI strategies
- ✅ Unlimited SKUs and users
- ❌ Starts at $99/month
7. SellerActive
- ✅ All-in-one tool with repricing, listings, inventory sync
- ✅ Supports 2000+ marketplaces
- ❌ Pricing modules are separate (Repricing starts at $50/month)
How to choose the right Walmart repricer
Let's first ask the right questions:
- Do you sell on multiple marketplaces?
- Want full control or prefer AI automation?
- What’s your budget? ($49 – $297+)
- How fast does it need to reprice?
Comparison table
Tool | Marketplaces | Speed | AI | Pricing | Support |
Repricer.com | Amazon, Walmart, eBay, Shopify | Instant | No | From $79 | 24/7 |
StreetPricer | Amazon, Walmart, eBay | 1s | Yes | $49 - $2250 | High |
Seller Snap | Amazon, Walmart | High | Yes (Game Theory) | $250+ | High |
SmartRepricer | Amazon, Walmart | Instant | Yes | $69 (part of Seller365) | |
Aura | Amazon, Walmart | Seconds | Yes | $97 - $297 | High |
SellerActive | Amazon, Walmart, 2000+ channels | Good | No | $50 (repricing only) | Good |
Informed.co | Amazon, Walmart | Instant | Yes | $99+ | High |
Walmart repricers vs Amazon repricers
Nope, they’re not the same. Amazon has more APIs and faster updates. Walmart has less competition but also fewer sellers. Not every Amazon repricer works for Walmart, so make sure your tool supports it natively.
Conclusions
If you're not using a repricer on Walmart, you’re probably overpaying or losing the Buy Box. Pick the one that fits your business size and strategy. My advice: go with StreetPricer if you’re scaling, Repricer.com if you’re just starting, or Aura if you want full workflow automation.
Try one of these Walmart repricers today and start optimizing your sales on autopilot.
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About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
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I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
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I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
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Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
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