Eva is an AI-powered tool conceived to boost income and optimize results for Private Labels and Resellers on Amazon.
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Not just that, it's also a rewarded tool. In 2022, Eva was recognized as one of the top 10 Advanced Advertising Partners in the world, generating $2B+ in sales & optimizing hundreds of millions in ad spend. Keep on reading below to understand why 1000s of clients rely on Eva & how they can help your business become even more successful on Amazon.
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Eva Features
The Eva platform has a variety of easy-to-use, user-friendly tools that enable you to maximize revenue & stay ahead of your competition on Amazon. As usual, let's break them down:
Sales & profit analytics
You can track daily sales, advertising costs and other expenses with a level of granularity unavailable in other tools. Whether managing one store or multiple, you’ll have accurate, timely insights right down to the hourly level.
Before you start you maximize profits, you must understand accurately what your profits are. Eva analytics helps you accurately understand from the store level, product level & daily sales level and product level what your profits are.
Whether you're managing one store or multiple stores, Eva analytics makes it super easy. You’re able to look into daily sales data & see your profits daily – you cannot see this on Amazon or Helium 10 or any other software. You can see your advertising costs daily & other expenses daily unlike Amazon, Eva has real-time data where you can even see orders from the last hour.
As one of their last updates, Eva’s new Amazon Profit Calculator gives you an in-depth view of over 100 Amazon fees, advertising costs, returns, reimbursements, and more. With store, product, and daily sales visibility, you get tailored insights to help make better business decisions. Reports are exportable with just one click, providing you with all the data you need for sales, inventory, and advertising performance.
Pricing & Promotion Management
With Eva’s dynamic pricing feature, static prices are a relic of the past. Pricing decisions adapt to demand, trends, seasonality, and inventory levels. Eva works similarly to a stock exchange: high demand raises prices, and low demand lowers them. Inventory running low? Eva hikes prices to ensure you don’t miss out on potential profit. Promotions? You can seamlessly manage and schedule these within Eva using features like strikethrough pricing.
Eva has the fastest pricing management tool on the market that utilizes dynamic pricing to find the correct selling price of your product & increase the profitability of your product.
Pricing decisions are based on the demand, trends, category, seasonality & inventory levels of your products.
Just like the stock exchange, if the demand increases, the price increases. If the demand decreases, the price decreases. If the inventory is running out, the price goes up. And you can easily schedule & manage promotions within Eva utilizing strikethrough pricing.
Combining pricing & promotion management allows you to increase conversions & revenue from your listings on Amazon.
Advertising management
Advertising is the #1 problem for brands selling on Amazon. Amazon is a pay-per-play platform, meaning people pay to play the game. If you don’t pay, you don’t play and Eva’s advertising management suite takes the guesswork out of campaigns.
It provides inventory-aware and price-aware advertising that adjusts bids based on inventory levels and pricing strategies. The powerful reporting capabilities let you see campaign performance by portfolio, ad group, product, and other KPIs, with downloadable daily reports that include breakdowns of organic vs. ad sales and even the products shoppers bought after clicking on your ads.
You’ll quickly be able to segment your campaigns by portfolio, campaign, ad group, product or KPI. And their advertising reporting is AMAZING!
You can download daily reports to see breakdowns & attributions for your advertising campaigns that are not available on Amazon.
You'll get a breakdown of advertising sales by campaign type, organic sales & which other products shoppers purchased as a result of clicking on your ads! This way you can improve the ad spend & conversion rates of your advertising campaigns!
As one of their last upgrades, Eva now offers AI-driven bid optimizations and campaign creation, with hourly adjustments based on market data. It’s designed to maximize efficiency and profitability by considering inventory, pricing, and promotion strategies. The Profit-Driven KPIs dashboard lets you track performance across marketplaces like Amazon and Walmart.
They also offer a hands off management service for your DSP campaigns
Inventory Management
Eva makes managing your inventory simple & easy.
In order to know how much inventory you need on hand, you must understand your sales velocity & number of inventory days you have on hand.
With the replenishment tool by Eva, you can easily run simulations based on user-defined replenishment settings days & generate the total cost required. Alternatively, you can enter a dollar amount & Eva will tell you the most profitable replenishment scenarios.
Simply export the report & send it off to your supplier or manufacturer to send more products to Amazon.
Within the Inventory Management dashboard, you will see all of your products inventory age and you can easily filter products that have long-term storage fees. Using Eva, you easily liquidate, sell & move on or file a removal request to prevent extra costs.
Returns Management
Eva offers the most cost-effective returns service in the U.S., recovering up to 70% of returns for resale. Their returns management covers evaluation, inspection, reconditioning, and even reverse logistics or donations. This can add an extra 1-2% to your monthly revenue from returns.
Reimbursements
Eva handles reimbursements for over 2,000 sellers, resolving 20% more cases than competitors at a 50% lower cost. Their system automates document creation, covering over 30 claim types to speed up the process. Sellers can expect a recovery rate of 13-16%, depending on whether they have an Eva subscription. Agencies get a special 10% recovery rate for reimbursements. And yes, Eva maintains a strong, trusted relationship with Amazon.
On one of their last updates, Vendor was included on the equation, so Eva now offers streamlined reimbursement and chargeback recovery for Amazon sellers and vendors. Whether it's handling lost-in-transit claims, damaged goods, or FBA fee errors, Eva’s AI monitors losses daily to ensure prompt reimbursements. The real-time dashboard allows full visibility into each case, and custom reports are available on demand.
Other services
As part of their managed services, the EVA team offers:
- Amazon Account Management
- Amazon PPC Management
- Amazon DSP Management
- Amazon SEO Management
- Amazon Reimbursement Service
- Amazon Vendor Profit Recovery
- Amazon Repricer for Resellers
- Tiktok Influencer Marketing
- Instagram Influencer Marketing
- Walmart Account Management
- Faire Account Management
- Wayfair Account Management
- Shopify Account Management
- Etsy Account Management
Integrations
Eva seamlessly integrates with Shopify and Walmart, allowing you to synchronize pricing across multiple platforms and avoid Buy Box suppression. Setup is quick, and integration takes mere minutes.
Pricing
Essential Plan: $25/month
- 7-Day Free Trial
- Accurate Sales & Profit Analytics
- SKU Performance Analytics
- Inventory Management & Replenishment Forecasting
Growth Plan: $99/month
- Essential features plus 14-day trial
- Dynamic Pricing, Promotion Management, and Price Synchronization across Amazon, Walmart, and Shopify
- For businesses with up to $125K monthly revenue
Agency Plan: $199/month
- White-label solution
- Free platform access, advertising analytics, and discounted reimbursement recovery
Scale Plan (Ads): Starts at $499/month
- Includes dedicated PPC specialist, hourly bid optimizations, and inventory-aware advertising strategies
Review
Eva is an awesome all-in-one and AI-powered tool that offers a suite of features to help Amazon Private Labels and Resellers optimize their results on Amazon. With its user-friendly tools, Eva helps users maximize revenue, stay ahead of competition, and achieve better outcomes for their business.
Pros
- Accurate Sales and Profit Analytics: Eva provides real-time sales data and allows users to see their profits at the store, product, and daily sales levels.
- Pricing and Promotion Management: Eva's dynamic pricing tool enables users to find the optimal selling price for their products based on demand, trends, category, and inventory levels.
- Advertising Management: Eva provides inventory-aware and price-aware advertising and generates daily reports to improve ad spend and conversion rates.
- AI-driven Advertising Optimizations and detailed campaign reporting.
- Inventory Management: Eva makes it easy to manage inventory by providing a replenishment tool, inventory age dashboard, and liquidation features.
- Returns Management: Eva offers a cost-effective returns management service that can recover 70% of returns for resale on Amazon.
- Reimbursements: Eva offers a reimbursement recovery service that resolves more cases than other providers at a 50% cheaper rate. Includes also Vendor chargebacks!
- Integrations: Eva integrates with Shopify and Walmart to increase profits on multiple channels.
Cons:
- Pricing can escalate based on the number of stores or revenue.
- Advertising management, while comprehensive, starts at a higher price point for hands-off users.
Our score
- Number of features
- Pricing
- Learning curve
- User friendly
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About the author
Jordi Ordonez
I work as an independent eCommerce and Amazon consultant.
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Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
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