Imagine winning the Buy Box on Walmart while sipping your coffee and not touching your pricing once. That’s exactly what Walmart repricers do. These tools automatically adjust your prices so you can stay competitive without manually updating listings every hour. If you're already selling on Walmart or planning to, here’s the ultimate guide to the best repricers.
Table of Contents
Before we begin, I'm a seller myself and I know the problem with repricers. The main problem is configuring the rules the way you want them and, above all, trusting that the repricer won't do anything strange and end up tanking prices in an endless race to the bottom.
None of the repricers I analyze in this article will make you lose money, but you need to configure the rules carefully and not leave everything to AI or automation, because they'll be messed up.
What is a Walmart repricer?
A Walmart repricer is a tool that updates your prices automatically based on your competitors, predefined rules, sales velocity, or profit goals. Some even use AI to set the optimal price to win the Buy Box while maximizing your margin. The best part? Once set up, they work on autopilot. But you need to manually check them, as I just said, do not leave everything to AI or automation.
Once set up, they work on autopilot. But do not leave everything to AI or automation
Why you need a Walmart repricer
- Win the Buy Box more often
- Or maximize the % of BuyBox share
- Automate pricing 24/7
- Boost conversions and profits
- Use AI strategies to price smart, not just low
Top Walmart repricer tools
0. Walmart’s Official Repricer
- ✅ Free and built into Seller Center
- ✅ Super simple setup
- ❌ Lacks advanced rules and AI
- ❌ It's pretty basic, as Amazon's built in repricer: set min/max price and reprices every 15mins
1. Seller Snap
The most advanced one, by far. Nice use of AI automation, easy to set up, multi rules, compatible with Walmart, Amazon B2C and Amazon B2B. Great support.
- ✅ Game theory AI for smarter repricing
- ✅ Great analytics and automation
- ❌ Starts at $250/month
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
PROS
CONS
2. Aura
Aura Repricer is a repricing tool for Amazon, Walmart and eBay Sellers that uses artificial intelligence and machine learning to create effective repricing strategies and maximize sales, profits and Box won quota.
- ✅ Walmart-native pricing strategies
- ✅ AI-powered + instant updates
- ✅ Great support team
- ❌ Higher price point ($97 to $297/month)
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
PROS
CONS
3. SmartRepricer
SmartRepricer is an Amazon Seller repricer by Threecolts the company behind SellerRunning, Tactical Arbitrage, Bindwise, ChannelReply, FeedbackWhiz, RefundSniper, ScoutIQ, SellerBench and other tools.
- ✅ Comes with Seller365 suite (10 apps)
- ✅ Custom workflows, AI, detailed reports
- ❌ Requires Seller365 plan ($69+/month)
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
PROS
CONS
4. StreetPricer
StreetPricer is a repricing tool for Amazon, Walmart, eBay and Amazon Business sellers, yet the Amazon Business tool is still under development. It offers features such as AI and user interface, multi-fulfillment logic, profit optimizer, velocity repricing and buy box analyzer.
- ✅ Fastest repricer on the list (1s reaction time)
- ✅ Fully AI-driven with auto min/max calculation
- ✅ Supports Amazon + Walmart
- ❌ Pricing starts at $49 and scales up to $2250
- Number of features (5)
- Pricing (4)
- Learning curve (4)
- User friendly (5)
PROS
CONS
5. Repricer.com
- ✅ Sync Amazon prices to Walmart
- ✅ Multichannel support: Amazon, Walmart, eBay, Shopify
- ✅ Clean UI and fast support
- ❌ No AI or advanced automation
6. Informed.co
- ✅ Instant repricing with AI strategies
- ✅ Unlimited SKUs and users
- ❌ Starts at $99/month
7. SellerActive
- ✅ All-in-one tool with repricing, listings, inventory sync
- ✅ Supports 2000+ marketplaces
- ❌ Pricing modules are separate (Repricing starts at $50/month)
How to choose the right Walmart repricer
Let's first ask the right questions:
- Do you sell on multiple marketplaces?
- Want full control or prefer AI automation?
- What’s your budget? ($49 – $297+)
- How fast does it need to reprice?
Comparison table
Tool | Marketplaces | Speed | AI | Pricing | Support |
Repricer.com | Amazon, Walmart, eBay, Shopify | Instant | No | From $79 | 24/7 |
StreetPricer | Amazon, Walmart, eBay | 1s | Yes | $49 - $2250 | High |
Amazon, Walmart | High | Yes (Game Theory) | $250+ | High | |
SmartRepricer | Amazon, Walmart | Instant | Yes | $69 (part of Seller365) | |
Aura | Amazon, Walmart | Seconds | Yes | $97 - $297 | High |
SellerActive | Amazon, Walmart, 2000+ channels | Good | No | $50 (repricing only) | Good |
Informed.co | Amazon, Walmart | Instant | Yes | $99+ | High |
Walmart repricers vs Amazon repricers
Nope, they’re not the same. Amazon has more APIs and faster updates. Walmart has less competition but also fewer sellers. Not every Amazon repricer works for Walmart, so make sure your tool supports it natively.
Conclusions
If you're not using a repricer on Walmart, you’re probably overpaying or losing the Buy Box. Pick the one that fits your business size and strategy. My advice: go with StreetPricer if you’re scaling, Repricer.com if you’re just starting, or Aura if you want full workflow automation.
Try one of these Walmart repricers today and start optimizing your sales on autopilot.
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About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
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I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
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