If you’re serious about selling on Amazon, tracking your keywords is a must. That’s exactly where Helium 10's Keyword Tracker comes into play. It’s one of those tools that you don't really appreciate… until your rankings start doing the cha-cha and you have no idea why. And hey, full disclosure: I'm a Helium 10 Seller Solutions Hub Partner, I’ve written for their blog, and I've been a guest on their podcast. So yeah, I know a thing or two about how this thing works.
Table of Contents
This tool lets you track your product rankings for specific keywords in real time. Not “every now and then”… real time. We're talking about keyword performance, ranking fluctuations, and all the juicy data you need to make actual decisions — not guesses — when optimizing listings or running PPC.
How does it work
Keyword Tracker is baked into the Helium 10 suite, so no need to use five tools to get one job done. You just enter your ASIN and a list of keywords. From there, the magic happens. It tracks keyword rankings across organic and sponsored results, and shows you whether you’re going up, down, or stuck like a broken elevator.
It’s all about insights. The tool gives you data on which keywords are pulling their weight and which ones are just eating up ad budget. Plus, it gives you the context to act accordingly — tweak your title, test new back-end keywords, or push that campaign budget where it matters.
Here’s what you’ll get:
- Detailed keyword performance tracking. Know exactly where your product ranks at any given time for any keyword.
- Listing optimization opportunities. Identify which terms are actually converting and which ones are a waste of space.
- Real-time ranking updates. Because waiting 24 hours for a refresh is so 2018.
Pro tip: Combine Keyword Tracker with Helium 10’s Cerebro to reverse engineer your competitors’ keywords. Then track those same terms to watch your ASIN climb above theirs. This combo has helped several of my clients steal the Buy Box and push organic rankings like crazy.
How to use Helium 10's Keyword Tracker
Wanna see it in action? Here’s a quick tutorial that shows how easy it is to set up and start tracking your keywords like a proper Amazon pro:
Review
Look, as someone who’s been doing ecommerce consulting since the dot-com era (yes, I’m that old), and who’s been elbows-deep in Amazon tools for over a decade, I can say this: Helium 10’s Keyword Tracker is one of the best keyword rank tracking tools in the market. Period.
It’s especially powerful when used alongside other Helium 10 tools. If you’re already using Magnet for keyword research and Cerebro for ASIN reverse lookup, then this is the missing link to keep everything monitored and optimized. I don’t just recommend it because I’m a partner — I recommend it because I use it. Every. Single. Day.
Pros
- Real-time keyword ranking updates
- Easy integration with other Helium 10 tools
- Supports both organic and sponsored rank tracking
- Multi-ASIN tracking
- Super useful for SEO and PPC strategy refinement
Cons
- Only available with a Helium 10 paid plan
- Not for folks who just want a weekly keyword update
- Can be a bit overwhelming if you're not already deep into keyword strategy
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (4)
- User friendly (4)
Summary
Look, as someone who’s been doing ecommerce consulting since the dot-com era (yes, I’m that old), and who’s been elbows-deep in Amazon tools for over a decade, I can say this: Helium 10’s Keyword Tracker is one of the best keyword rank tracking tools in the market. Period.
It’s especially powerful when used alongside other Helium 10 tools. If you’re already using Magnet for keyword research and Cerebro for ASIN reverse lookup, then this is the missing link to keep everything monitored and optimized. I don’t just recommend it because I’m a partner — I recommend it because I use it. Every. Single. Day.
Pros
- Real-time keyword ranking updates
- Easy integration with other Helium 10 tools
- Supports both organic and sponsored rank tracking
- Multi-ASIN tracking
- Super useful for SEO and PPC strategy refinement
Cons
- Only available with a Helium 10 paid plan
- Not for folks who just want a weekly keyword update
- Can be a bit overwhelming if you're not already deep into keyword strategy
Alternatives to Helium 10 Keyword Tracker
Here you can find the top Helium 10 Keyword Trackers alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez