If you’re serious about selling on Amazon, tracking your keywords is a must. That’s exactly where Helium 10's Keyword Tracker comes in. It’s one of those tools you don’t really value until your rankings start dancing the conga and you’re left wondering what the hell happened. Quick heads-up: I'm a Helium 10 Seller Solutions Hub Partner, I’ve written for their blog and I’ve been on their podcast. So yeah, I know my way around this tool.
Table of Contents
This tool lets you track your product rankings for specific keywords in real time. Not “every now and then”… real time. We’re talking keyword performance, ranking drops or spikes and all the juicy data you need to take action, not make random guesses, when tweaking listings or managing PPC.
How does it work
Keyword Tracker is part of the Helium 10 suite, so you’re not juggling five tools for one job. You pop in your ASIN and a list of keywords and that’s it. It tracks keyword rankings across organic and sponsored results and shows you if you’re going up, down or just flatlined.
It’s all about insights. The tool shows you which keywords are pulling in traffic and which ones are just burning ad spend. You get the context you need to fix things: update your title, test new back-end keywords or shift budget to where it’ll actually do something.
Here’s what you’ll get:
- Detailed keyword performance tracking. Know exactly where your product ranks any time for any keyword.
- Listing optimization opportunities. Spot which terms are converting and which ones are dead weight.
- Real-time ranking updates. Because waiting 24 hours for a refresh is ancient history.
Pro tip: Combine Keyword Tracker with Helium 10’s Cerebro to reverse engineer your competitors’ keywords. Then track those same terms to watch your ASIN pass theirs. I’ve seen this combo help clients grab the Buy Box and skyrocket organic rankings.
How to use Helium 10's Keyword Tracker
Wanna see it in action? Here’s a quick tutorial showing how easy it is to set it up and start tracking your keywords like a proper Amazon seller:
Review
Look, I’ve been doing ecommerce consulting since the dot-com era (yeah, that far back) and messing with Amazon tools for over 10 years. So I can tell you this: Helium 10’s Keyword Tracker is one of the best keyword rank tracking tools out there. Period.
It really shines when you use it with the rest of the Helium 10 ecosystem. If you’re already using Magnet for keyword research and Cerebro for reverse ASIN lookup, this is the piece that keeps everything in check. I’m not just saying it because I’m a partner, I say it because I use it. Every. Single. Day.
Pros
- Real-time keyword ranking updates
- Easy integration with other Helium 10 tools
- Supports both organic and sponsored rank tracking
- Multi-ASIN tracking
- Super useful for SEO and PPC strategy tweaking
Cons
- Only available with a Helium 10 paid plan
- Not for folks who just want a weekly keyword update
- Can be a bit much if you’re not deep into keyword strategy
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (4)
- User friendly (4)
Summary
Look, I’ve been doing ecommerce consulting since the dot-com era (yeah, that far back) and messing with Amazon tools for over 10 years. So I can tell you this: Helium 10’s Keyword Tracker is one of the best keyword rank tracking tools out there. Period.
It really shines when you use it with the rest of the Helium 10 ecosystem. If you’re already using Magnet for keyword research and Cerebro for reverse ASIN lookup, this is the piece that keeps everything in check. I’m not just saying it because I’m a partner, I say it because I use it. Every. Single. Day.
Pros
- Real-time keyword ranking updates
- Easy integration with other Helium 10 tools
- Supports both organic and sponsored rank tracking
- Multi-ASIN tracking
- Super useful for SEO and PPC strategy tweaking
Cons
- Only available with a Helium 10 paid plan
- Not for folks who just want a weekly keyword update
- Can be a bit much if you’re not deep into keyword strategy
Alternatives to Helium 10 Keyword Tracker
Here you can find the top Helium 10 Keyword Trackers alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez