Helium 10 Listing Analyzer is one of those sub-tools inside Helium 10 you might ignore at first, but ends up being a total goldmine. It’s designed to help you rank higher by comparing your listing with top competitors and giving you something better than vague advice, actual useful data you can act on.
Table of Contents
And yeah, I’m a proud Helium 10 Seller Solutions Hub Partner, regular guest author on the Helium 10 blog and I’ve even dropped by their podcast. So yeah, I’ve tested this thing every which way.
How does it work
This tool compares your Amazon listing side-by-side with your competitors’ listings. It checks everything: title, bullet points, images, backend keywords, description and probably even the color of your socks. Kidding, but you get a full breakdown with optimization tips and a clear look at where you're falling behind similar ASINs.
Pro Tip: Use Cerebro before messing with Listing Analyzer. Grab your competitors’ keywords, toss them into your backend or bullets, and use Listing Analyzer to check if you’re actually using them right. That’s how the pros make listings that convert.
The real win here is you can spot weak areas in your content or keyword game that might be tanking your rankings. On top of that, it catches stuff like missing A+ content, weak titles or keyword stuffing (please stop doing that).
How to use it
You just drop your ASIN or listing URL and hit analyze. Boom. You’ll get a visual dashboard comparing your ASIN with up to 10 others. Once you spot the weak points, hop into Scribbles or Listing Builder and fix it.
The process is dead simple: grab your listing, compare, improve, recheck. Then do it again. And again. Amazon’s A9 keeps changing, your competitors keep updating, and your job never really stops.
Oh, and if you're taking Amazon seriously, you should be running this tool every week. Listings are not “set it and forget it” material.
Review
I’ve tried a bunch of listing audit tools and Helium 10’s Listing Analyzer is one of the few that actually gives a damn about quality. It’s not just yelling “add keywords” it shows you which ones, how often, and where you’re getting crushed by others.
If you're not checking your listings against your competition regularly, you're flying blind. And since this is part of the Helium 10 suite (which I use daily, not just because I’m a partner), it’s a no-brainer to add to your workflow.
Pros
- Great at spotting missed keyword opportunities
- Super useful visual comparison vs competitors
- Part of Helium 10 (so it plays nice with Scribbles, Cerebro and more)
- You don’t need to be a data nerd: clear action steps
Cons
- You need some basic SEO knowledge, so it's not great for total newbies
- Works best when combined with other Helium 10 tools
- No free usage outside of a Helium 10 subscription
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Summary
I’ve tried a bunch of listing audit tools and Helium 10’s Listing Analyzer is one of the few that actually gives a damn about quality. It’s not just yelling “add keywords” it shows you which ones, how often, and where you’re getting crushed by others.
If you're not checking your listings against your competition regularly, you're flying blind. And since this is part of the Helium 10 suite (which I use daily, not just because I’m a partner), it’s a no-brainer to add to your workflow.
Pros
- Great at spotting missed keyword opportunities
- Super useful visual comparison vs competitors
- Part of Helium 10 (so it plays nice with Scribbles, Cerebro and more)
- You don’t need to be a data nerd: clear action steps
Cons
- You need some basic SEO knowledge, so it's not great for total newbies
- Works best when combined with other Helium 10 tools
- No free usage outside of a Helium 10 subscription
Alternatives to Helium 10 Listing Analyzer Tool
Here you can find the top Helium 10 Listing Analyzer Tools alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
Es de agradecer que, por fin, una misma herramienta te de datos de la calidad del listing junto a sus datos de facturación para poder ver, en parte, como un buen marketing en ficha de producto puede afectar a la conversión. A ver si le agregan un desglose de los módulos y calidad de contenidos de las páginas A+ y ya sería top
IT used to be really useful but now that they added AI it’s even more
I know, Casey, AI for listings is really helpful. Just try to get the right prompt and it will work like a charm
I’ve been using the Helium 10 Listing Analyzer for the past couple of weeks, and it’s like having a consultant review my listings! It pointed out several optimization areas I overlooked, especially with backend search terms. Implementing the suggestions made a noticeable difference in my organic rankings. For those unsure about their listing’s performance, this tool offers valuable insights
You may want to start here with this tool https://www.youtube.com/watch?v=XJb1XC1j5yk