Vipon

Vipon offers Amazon sellers a platform to post offers, coupons and deals to a huge community of Amazon buyers.

This is a great service if you're looking to launch a new product and gain sales velocity and reviews. Vipon is a great alternative to Viral Launch or Jungle Scout Promotions (formerly Jumpsend).

As you already know (and if you weren't sure you imagined it) Amazon always prioritizes those sellers who have higher sales over those who don't. This influences some aspects as decisive as obtaining the Buy Box, which represents, to a large extent, the difference between selling or not doing it.

Getting reviews is also important because they are a way for users to assess the suitability of that product thanks to social proof. Also, Amazon's own algorithm (A9) uses this as a ranking factor in the SEO of its search engine as well as for its internal Seller performance metrics.

Vipon features

The process is simple just upload an offer with a discount. The bigger the discount is, the more sales you'll get.

2M registered users

Once the promotion is uploaded, it immediately becomes available to a huge database of users. According to their data, they have 2 million registered users and growing.

These users browse the platform and grab the discount coupons to redeem them on Amazon.

According to the data provided by Vipon, we are talking about more than 1 million coupons sent every month and an audience with such a level of engagement that it has a rate of 70% in recurring visits.

17 different categories

Vipon's offers are divided into 17 different categories that, of course, basically match Amazon's.

Available in the main Amazon marketplaces

Sometimes these deal sites only work in the United States. This is not the case, Vipon has offers available in all or almost all Amazon Marketplaces in the world:

1. United states
2. Canada
3. United Kingdom
4. Germany
5. France
6. Spain
7. Italy
8. Japan
9. India

Unique content

This is something that attracts a lot of attention. They are not limited to showing a photography and discount code. We can find quite complete content tabs in the style of any eCommerce:

• descriptions
• images
• user generated content
• Vipon's own comments and reviews

In addition, they have a specific section called Vshow to create videos showing their best selling products.

Featured promotions

If we want to achieve greater visibility within the portal, we can opt for the featured promotions.

They basically consist of promoting our product and its code on the Vipon home page, in this way we gain noticeable visibility and benefit from the traffic that the most visited page of the site has.

Banners

As a Vipon Seller, we can pay for Pay Per Click campaigns using their promoted banners service.

We can link this banners to Amazon product listings, Vipon internal promotions or, even, our website.

Loyalty program

To achieve the level of engagement we were talking about before, Vipon uses it's own loyalty system. Users get points for completing certain actions on the site, such as creating an account, claiming a coupon, etc.

They also get points by creating video content for Vshow and getting other users to sign up for Vipon (they have a referral marketing program).

App

Vipon has a mobile app to receive promotions and redeem it directly on your phone.

So, as sellers an clients, we can manage to get the most out of this channel that has become basic for most of us.

Pricing

It has 5 different plans so you will surely find one tailored to your business and your budget:

Standard: $100 / month

• Up to 3 promotions per market
• Unlimited coupon delivery

Professional: $200 / month

• Up to 12 promotions per market
• Unlimited coupon delivery

Enterprise: $400 / month

• Up to 50 promotions per market
• Unlimited coupon delivery

Enterprise Plus: $800 / month

• Up to 120 promotions per market
• Unlimited coupon delivery

Enterprise Premium: $1600 / month

• Up to 300 promotions per market
• Unlimited coupon delivery

Vipon review

Amazon has now more than 2.5M sellers active on their marketplace. So, maybe, it's time to have a solid plan to stand out.

Of course we can rely on Amazon's SEO and Advertising campaigns but, there are other ways to gain sales velocity and reviews such as platforms to launch products and promotions. Vipon has no competitor when it comes to number of Sellers or Clients registered.

Take a look at the public numbers:

• Jungle Scout promotions marketplace: 100.000 active users
• Viral Launch marketplace: 340.000
• Vipon: +2M

So, if you are looking for the best platform to launch your promos, you can rely on this guys.

These types of promotions also work very well, they generate sales, notoriety and of course, as they are discount purchases, customers are more likely to give a good review every time.

Vipon offer creation system is really easy to use, that's why they're serving +1M promotions a month and that's just another reason you should already be using their service.

Our score

Alternatives to Vipon

Here you can find the top Vipons alternatives

Viralix

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Rebatekey

Rebaid

About the author

Jordi Ordonez

Amazon and ecommerce Consultant at JordiobDotCom | Website

I work as an independent eCommerce and Amazon consultant.

Clients
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.

Lecturer & Teacher
I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ​​ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.

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I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia, eCommerce-news.es, Marketing4ecommerce...

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