Amazon Search Volume Tools are software you can use to check wether a keyword or a product has a certain monthly search volume, seasonality, customer search behavior, related keywords and ASINs and trends.
Table of Contents
With a multitude of tools available, each promising unique features and benefits, it can be difficult to choose the right tool for your business needs so, in this article, I'll try to help you decide which one can adapt better and check some of the best Amazon Search Volume Tools examining: functionalities, marketplace coverage, language support and database size.
As usual, let's go!
Helium 10 (Black Box and Cerebro)
Helium 10 offers tools such as Black Box and Cerebro for Amazon keyword and product research. Black Box allows you to find profitable products and niches on Amazon with filters like category, search volume, seasonality, sales revenue, price, include and exclude keywords in title and more.
It has one of the largest databases in the market: 450 million Amazon products and keywords. Helium 10 offers a range of pricing plans, starting with the Starter plan at $29 per month.
Both Black Box and Cerebro (Helium 10's reverse ASIN tool) also work for Walmart.
Pros
- Extensive product database.
- Advanced filtering options.
- User-friendly interface.
Cons
- May be overwhelming for beginners because it has too many data for newbies.
- Limited features in the basic plan.
Review
- Pricing (5)
- Learning curve (5)
- Number of features (5)
- User Friendly (5)
PROS
- +20 different features
- +300M product database
- Works for 13 Marketplaces
- Starts as $39
CONS
- Not for Vendors
- No integrated with other tools
- Doesn't have a repricer
JungleScout
JungleScout is an all in one software for Amazon Sellers and has another of the biggest databases in the market with filtrable best-selling products and keywords.
It supports all the supported categories per marketplace and offers various filters such as price, net, rank, search volume, seasonality, estimated sales, reviews and more. You can perform the research from the app or the Jungle Scout Chrome Extension.
Pricing starts at $49/month
Pros
- Wide range of filters.
- Supports multiple categories and marketplaces.
- User-friendly interface.
Cons
- Limited data on certain marketplaces (European ones, most)
- Doesn't offer Amazon Brand Analytics integration and data.
Review
- Pricing (5)
- Learning curve (5)
- Number of features (5)
- User friendly (5)
PROS
- All-in-one toolbox
- Real-time product and niche tracking
- Advanced keyword and PPC analysis
- AI-driven virtual business assistant
CONS
- No free trial available
- Works better for US than for Europe
- No third integrations
- No repricer
ASINsight
One of the last tools to join the Search Volume and Keyword Research market. ASINsight works across 9 different Amazon marketplaces and offers in-depth analysis of Amazon SERPs.
It provides data such as 7-day impressions, traffic ratios, organic and sponsored ranks and weekly search volume. The Basic plan starts at $35 per month, with discounts available.
Pros
- Detailed ASIN and keyword research.
- Supports multiple marketplaces.
- Hourly frequency changes on SERPs.
Cons
- Limited searches per month in the basic plan.
- May require some learning for new users.
- No integrations as it's a stand-alone tool.
Review
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
PROS
CONS
Sellerboard
Sellerboard supports various Amazon marketplaces including the US, Canada, Mexico, Brazil, Belgium, France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Turkey, the UK, Australia, Egypt, India, Japan, Saudi Arabia, Singapore and the UAE.
It offers a range of features for Amazon sellers, including product and keyword research with lots of filters, inventory management, refunds for lost inventory, and PPC optimization. The Standard plan starts at $19 per month.
Pros
- Wide range of supported marketplaces.
- Comprehensive set of features for sellers.
- Affordable pricing plans.
Cons
- Can be complex for new users, as it has lots of features and options.
Review
- Pricing (5)
- Learning Curve (5)
- Number of Features (5)
- User Friendly (5)
Summary
A lot has changed since my first 2018 review. sellerboard has added a ton of new features plus 13 more Marketplaces, eBay and Shopify support and Quickbooks integration. So it's still an amazing tool to track different alerts and information of your Amazon account, and detailed data on your orders and account performance. Plus, it's the only tool (at least that I know) showing your clients' Life Time Value, which is especially valuable for recurring products (subscribe & save and the bit).
Also, the fact that the KPIs can be downloaded as a txt or as a spreadsheet or sent through email with automations is really useful to compare results and information with other tools and software you may be using. They also added a Mobile app which is great to check your numbers in real time on the go.
sellerboard is a solid alternative to Helium 10, Zoof, Jungle Scout and other all-in-one Amazon tools but, unlike the rest of its rivals, it actually works for every Amazon Marketplace.
Pros
- Supports 21 marketplaces
- Detailed live dashboard with customizable KPIs
- P&L with tons of metrics
- Inventory management with supplier control
- Shopify, Walmart, eBay, and QuickBooks integrations
- Smart restock and PO planning
- Money-back FBA reimbursement reports
- Easy report automation
- Mobile app + Chrome calculator extension
Cons
- No built-in repricer
- Email limits in lower tiers
- Not using AI yet
PROS
- Supports 21 marketplaces
- Detailed live dashboard with customizable KPIs
- P&L with tons of metrics
- Inventory management with supplier control
- Shopify, Walmart, eBay, and QuickBooks integrations
- Smart restock and PO planning
- Money-back FBA reimbursement reports
- Easy report automation
- Mobile app + Chrome calculator extension
CONS
- No built-in repricer
- Email limits in lower tiers
- Not using AI yet
MerchantWords
MerchantWords is a pioneering Amazon keyword tool launched in 2012, offering access to billions of customer search terms from 11 Amazon marketplaces.
It provides insights into keyword popularity, search volume, seasonality, and historical search trends. MerchantWords covers marketplaces in the United States, United Kingdom, Canada, Germany, France, Spain, Italy, Japan, Australia, India, Mexico, Singapore, Turkey, and Brazil.
Pricing starts at $29/month for the pro plan.
Pros
- Access to a vast database of customer search terms.
- Covers a wide range of Amazon marketplaces.
- Provides insights into keyword popularity and seasonality.
Cons
- Limited functionalities in the basic plan.
- Could be overwhelming for newbies due to the vast amount of data.
Review
- Pricing (5)
- Learning Curve (5)
- Number of Features (5)
- User Friendly (5)
PROS
- +6B keyword database
- Comprehensive market insights
- Advanced trend analysis
- Diverse range of tools and services
CONS
- Premium pricing for advanced plans
- May be complex for beginners
- Separate charges for listing optimization services
- Limited historical data in basic plans
SellerApp
SellerApp is another all in one Amazon keyword research and market analytics tool. It offers features like product research, trend analysis, listing optimization, profit dashboard, and more. SellerApp also includes a Chrome plugin and PPC analyzer to perform product and keywords research directly on Amazon
Basic plan pricing starts at $9/month.
Pros
- All-in-one tool suitable for both beginners and experienced sellers.
- Provides precise insights with improvement tips.
Cons
- Can become expensive with advanced options.
- Requires a credit card for the free trial.
- Some features need an advanced understanding of Amazon sales.
Review
- Pricing (5)
- Number of features (5)
- Learning curve (4.5)
- User friendly (4.5)
PROS
- Diverse features
- User-friendly interface
- User-friendly dashboards
- Great customer service
CONS
- May be costly for some users
- Limited product tracking in basic plan
- Requires time to fully utilize
KeywordTool.io
KeywordTool.io is a both free / paid and user-friendly keyword research tool that provides data from various platforms including Google, YouTube, Bing, Amazon, eBay, and more.
It uses Google Autocomplete and Google Suggest to provide keyword research and search volume data. This tool is ideal for content creators and SEO professionals, so it's more for audits than current Amazon keyword research.
The Pro Basic plan starts at $69/month.
Pros
- Free version available with basic features.
- User-friendly and suitable for beginners.
- Generates long-tail keyword suggestions from multiple sources.
Cons
- Limited resources in the free version.
- Pro version can be costly for some users.
Review
- Pricing (2)
- Learning curve (5)
- Number of features (2)
- User friendly (5)
PROS
CONS
Viral Launch
Viral Launch is an FBA suite offering all in one tools for market analysis, keyword research, product research and product listing optimization. It provides sophisticated algorithms for accurate data calculation.
The Beginner plan starts at $50 per month.
Pros
- High-quality tracking and product research tools.
- Includes optimization analysis and keyword tracking.
- Free resources included for maximizing data usage.
Cons
- Can be expensive compared to other products.
- May not be suitable if you don't need all features.
Review
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Summary
Back in 2019 I reviewed Viral Launch and, boy, it has changed a lot since then! Most of the tools where only available for Amazon US but are now extensive to Europe and Asia, so we, the European Sellers, can now benefit from all the tools under VL!
One of the key features of Viral Launch is that it combines lots of tools for product / keyword research and advertising and adds a product launcher, which you can only find on Jumpsend (acquired by Jungle Scout). It's pricing tier for launches is way cheaper than Junglescout, plus it adds the possibility to launch the product on the European markets (USA, UK, France, Germany, Italy, and Spain). Besides the launcher, it adds a complete suite of analytical tools and market research soft.
The product finder tool stands out as well, as it offers a database of 225 million products and keywords, which is one of the biggests in the market.
It offers a three-tier pricing structure, providing flexibility for businesses at various stages of growth. But there's a downside, as the 14-day free trial used to be credit-card free but it now requires credit card information, which may be a slight barrier for some Amazon Sellers.
Pros
- All-in-one Amazon seller suite
- Fast, clean user interface
- Time-saving AI tools
- 14-day free trial available
Cons
- Advanced tools limited to US marketplace
- Higher pricing than some entry-level tools
- No refunds (partial or full)
PROS
- All-in-one Amazon seller suite
- Fast, clean user interface
- Time-saving AI tools
- 14-day free trial available
CONS
- Advanced tools limited to US marketplace
- Higher pricing than some entry-level tools
- No refunds (partial or full)
Conclusions
The best tool would be subjective based on specific needs but, if you want my advice: Helium 10 Black Box is the best one for the extensive database, marketplace coverage and the amount of filters. It has no rival.
On the other hand, ASINsight is great for detailed ASIN and keyword research and Jungle Scout is ideal if your focus is the US.
Which is the cheapest Amazon Search Volume Tool
SellerApp, with its Basic plan starting at $9/month, is the most budget-friendly option. It offers a balance between affordability and a range of useful features for keyword research and market analytics.
Also, ASINsight offers the most affordable basic plan starting at $35 per month.
What the Amazon Search Volume tool with more integrations
Helium 10 Black Box as it can be integrated with your Amazon Seller account and also pulls data from Amazon Brand Analytics.
What's the one more personalizable?
Helium 10 Black Box offers extensive customization with its filtering options.
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About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
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I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
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