CommerceIQ is a platform for retailers, vendors and consumer brands to integrate, understand and boost their results in different 1P channels such as Amazon Retail (Amazon Vendor), Walmart, Instacart, BestBuy, Target and up to 450 online retailers in over 40 countries.
Table of Contents
It uses machine learning and automation to improve marketing, supply chain, and sales operations, and help brands gain market share profitably.
CommerceIQ is not for small or mid-companies. This is a robust high-pricing-tier software trusted by brands such as Bayer, Colgate, Duracell or Nestlé.
CommerceIQ Features
The tool has 4 main pillars + subtools:
- Digital Shelf Analytics
- Share of voice
- Market insights
- Content audit
- Reviews & ratings
- Price war
- Retail Media Management / Advertising
- Campaign optimizer
- Hourly bidder
- Budget optimizer
- Campaign management
- Supply Chain
- Shipment tracker
- Sales forecast
- Purchase Order Reconciliation
- Revenue Recovery Automation
- Predicted OOS
- PO Fill Rate Improvements
- Assortment
- Unavailable SKUs
- Zip Code Availability
Let's break some of them down:
Digital Shelf Analytics
Share of Voice
Let's imagine you had a tool to real-time analyze your brand awareness on every supermarket shelf. Well, this is it.
A complete share of search analytics dashboard including your:
- organic products % of share
- and your Sponsored Products, Sponsored Brands and Display share
Of course, you can set up your competitors to compare their metrics and also add the organic and paid keywords so you can filter the data for every keyword.
3P management
As much as we love reselling (I'm an Amazon Reseller myself), sometimes third-party sellers can hurt a brand's reputation and profits by offering low quality products, low prices, and even expired products, especially when it comes to big brands with a lot of resellers using retail arbitrage (Walmart clearances, for example) or online arbitrage.
CommerceIQ helps brands take control by managing their product listings and branding.
Its AI system continuously audits your listings to detect third-party infringements, such as changes to content or the addition of new variants, and takes automated action to improve conversion rates and sales. The platform also offers 3P variant removal, which identifies and removes third-party variants from first party product detail pages, and duplicate listing management to remove listings created by third parties with inconsistent pricing and content.
Of course, there is some manual work you have to do, such as contacting Amazon Brand Registry, claim IP's violations or enroll in the Amazon Transparency and / or Project Zero's programs, but CommerceIQ will do the hard / manual work for you.
Content Audit
Maintaining consistent and up-to-date content on ecommerce platforms can be a challenge, especially for businesses with a large number of SKUs. CommerceIQ's content auditor continuously monitors product pages and compares them to a “single source of truth” for content and variation strategy.
It automatically submits tickets to make changes to unauthorized content and tracks variation changes to maintain the integrity of the pages. The platform also offers SKU-level analysis, which identifies potential issues such as character count, title length, and ratings and reviews, as well as content readiness scores for each SKU.
Kinda reminds me to some of Epinium‘s or RemDash's features for Amazon Vendors, but this is more advanced, making your Brand's consistency easier to manage. As we just discussed, having 3P sellers reselling your stuff means (too often) poor, non-optimized, sometimes awful listings. Not to mention miss-leading infos on your product descriptions.
Retail Media Management
PPC campaigns optimizer
CommerceIQ's AI system helps brands optimize their marketing campaigns by providing insights on performance, target audience, and budget allocation.
The platform offers campaign performance tracking, which measures the effectiveness of campaigns in real-time and provides recommendations for improvement, as well as target audience analysis, which identifies the best audience for a brand's products and suggests strategies for reaching them. It also includes budget optimization, which helps brands allocate their marketing budget effectively to maximize ROI.
Amazon Advertising Management
CommerceIQ's Amazon advertising management tools help brands optimize their ad spend and improve their performance on the platform. The platform offers features such as keyword optimization, ad group structure optimization, and automatic bid management to help brands get the most out of their Amazon advertising campaigns.
It also includes a range of reporting and analytics tools to help brands track the performance of their campaigns and make data-driven decisions.
Supply Chain
CommerceIQ's demand forecasting feature uses machine learning to predict future demand for a brand's products, taking into account factors such as seasonality, product launches, and promotions. It also offers inventory management tools to help brands optimize their stock levels and reduce the risk of running out of stock or holding excess inventory.
The Supply Chain section includes a PO shipment tracker, a sales forecast vs your forecast (see screenshot below), a Purchase Order reconciliation tool + Revenue recovery automation, the Predicted OOS (Out Of Stock) SKUs and the PO fill rate improvements tool.
CommerceIQ integrations
CommerceIQ integrates with a variety of retail ecommerce platforms, including Amazon, Walmart.com, and Instacart. It also integrates with content management systems, PIMs and marketing automation tools.
The retailer integration list is extensive (+450), but here are some of the biggest ones:
- Amazon Advertising
- Amazon DSP
- Amazon Marketing Cloud
- Amazon Marketing Services
- Amazon Marketplace (3P)
- Amazon Retail (1P)
- Bed, Bath and Beyond
- BestBuy
- BJ's
- Chewy
- CitrusAd
- Criteo Ad network
- Freshdirect
- Home Depot
- Instacart
- Instacart API
- Kohl's
- Kroger
- Lowe's
- Mavy's
- Meijer
- Nordstrom
- Sam's Club
- Shipt
- Staples
- Target
- Walgreens
- Walmart
- Wayfair
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Pricing
Information on CommerceIQ's pricing plans is not publicly available. Interested parties can contact the company for a demo and get a personalized quote.
Review
As discussed, CommerceIQ is not for small or mid-companies but for trusted worldwide brands like Bayer, Colgate, Duracell or Nestlé.
CommerceIQ covers every aspect when it comes to Brand awareness, control and online supply chain management for big retailers selling in multiple sales channels.
Its AI-powered tools for managing ad campaigns, launching products, and improving supply chain operations can give brands a significant advantage over their competitors. The platform's range of features for search and display media management, Amazon advertising, and product launch management can help brands reach and engage their target audience, while its supply chain intelligence tools can help them optimize their operations and improve efficiency.
Pros:
- AI-powered tools for optimizing ad campaigns, catalogue and supply chain operations
- Helps brands take control of their product listings and branding on ecommerce platforms and Marketplaces
- Ensures content compliance and consistency
- Offers demand forecasting and inventory management at large scale
- Offers a range of features for search and display media management, Amazon advertising, and product launch management
- Helps brands reach and engage their target audience
- Improves efficiency and reduces the risk of running out of stock or holding excess inventory
Cons:
- Not for small or mid-companies
- Pricing information is not publicly available, this usually means it's expensive and that makes total sense considering commerceIQ's target are large retailers
- Similar tools such as Stackline, Singular Brain or RemDash don't have a public pricing as well
- Requires a huge learning curve to fully utilize all of its features
- Most of the retailers integrations are US retailers, so if you're selling in Europe, it may not be the best tool for you
- If you're looking for EU integrations, you may want to check SingularBrain or RemDash
Our score
- Number of features (5)
- Pricing (4)
- Learning curve (4)
- User friendly (5)
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About the author
Jordi Ordonez
I work as an independent eCommerce and Amazon consultant.
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Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
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