Helium 10 Black Box is the product research tool from Helium 10 — the Swiss Army knife every Amazon seller should know how to use. If you’re serious about finding profitable products, you better get used to this one. And hey, just so you know, I’m a Helium 10 Seller Solutions Hub Partner, I’ve written for their blog, and I’ve been a guest on their podcast. So yep, I’ve spent a fair amount of time inside the beast.
Table of Contents
Black Box lets you search by product, keyword, competitors, niches, product targeting and Amazon Brand Analytics terms. If that sounds like a lot, that’s because it is. But that’s also what makes it good.
Pro tip: If you want to get the most out of it, pair Black Box with Cerebro. You’ll turn your keyword and product research into a real ninja-level skill — especially when you need to reverse-engineer a competitor’s ASIN and find gaps you can exploit.
The Elite Analytics tab is where it gets really juicy. You can upload up to 2,000 rows of keywords (Black Box ones, Brand Analytics ones, or your own curated lists), and it'll spit out juicy data like keyword sales, title density, search volume trends, high review count flags, and where the sellers are based. It’s not magic, it’s just Helium 10 being nerdy in a good way.
Features
- Product database: Over 300 million products from Amazon. That’s not a typo. Yes, you can filter by price, sales volume, BSR, etc.
- Filters: You get a ton of filtering options to drill down to the niche you want to dominate. I’m talking about sales, reviews, revenue, fulfillment type… everything.
- Profit calculator: You add your cost and selling price, and it’ll give you profit margins. Ideal to not lose money like a newbie.
- Competition analysis: See how crowded the market is before jumping in like a headless chicken.
- You can start your search by product, keyword, Brand Analytics terms, competitors, niche, or product targeting. All in one place.
Search criterias
Search by product
- Best Sales Month
- BSR
- Category & Subcategory
- Competitors
- Brand / Seller (exact or exclude)
- Fulfillment type (FBA / FBM / Vendor)
- Listing Age
- Monthly Revenue
- Sales Volume
- Price
- Review Count / Rating
- Sales to Review Ratio
- YoY Sales Growth
- Weight, Size, Images, Title Keywords… you name it
Search by keywords
- Search volume + trend
- BSR
- Broad Reach
- Competitor metrics: reviews, revenue, sellers
- Title Density
- Monthly Units Sold
- Variation Count
Search by Amazon Brand Analytics terms
- Top 3 ASINs click share & conv. share
- Search Volume & Rank trends
- Category
- PPC suggested bid
- Review count for top ASINs
- Word count, Title density
Search by competitor, niche and product targeting
Same filters as product search, but from a different starting point. Good if you want to spy on a competitor or dominate a niche with laser precision.
Benefits for your Amazon product research strategy
- Solid product research: Real data, not guesswork. Saves you from launching stuff nobody wants.
- Spy on the competition: Learn from your competitors and then beat them at their own game.
- Time-saving: Way faster than trying to figure things out with a spreadsheet and a dream.
- More sales, less drama: Use data to increase revenue and reduce your “hope marketing” moments.
How to use it
Review
Black Box is easily one of the best tools inside Helium 10. It's the one I use most often when I’m helping clients figure out what to sell — and believe me, I’ve tested dozens. It’s flexible, powerful, and actually kinda fun to use. Pair it with Cerebro and Magnet, and you’ll be swimming in keywords, niches, and potential winners.
Also, quick reminder — I’m a Helium 10 Seller Solutions Hub Partner and guest contributor on their blog. So yes, I’m biased, but I’m also picky. And Black Box delivers.
Pros
- Massive database (300M+ products)
- Powerful filters for laser-focused searches
- Elite Analytics tab is a goldmine
- Search by product, keyword, ASIN, Brand Analytics, niche…
- Good for beginners and advanced sellers alike
Cons
- So many filters might overwhelm newbies
- Only as good as the inputs you feed it
- Advanced analytics require higher-tier plans
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
Summary
Black Box is easily one of the best tools inside Helium 10. It's the one I use most often when I’m helping clients figure out what to sell — and believe me, I’ve tested dozens. It’s flexible, powerful, and actually kinda fun to use. Pair it with Cerebro and Magnet, and you’ll be swimming in keywords, niches, and potential winners.
Also, quick reminder — I’m a Helium 10 Seller Solutions Hub Partner and guest contributor on their blog. So yes, I’m biased, but I’m also picky. And Black Box delivers.
Pros
- Massive database (300M+ products)
- Powerful filters for laser-focused searches
- Elite Analytics tab is a goldmine
- Search by product, keyword, ASIN, Brand Analytics, niche…
- Good for beginners and advanced sellers alike
Cons
- So many filters might overwhelm newbies
- Only as good as the inputs you feed it
- Advanced analytics require higher-tier plans
Alternatives to Helium 10 Black Box
Here you can find the top Helium 10 Black Boxs alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez
Amazing read on Helium 10 Black Box, Jordi! As you can see, you’re a seasoned H10 user!
I’ve been using it for a few months to find product opportunities and it’s been a mind blowing difference, since I was using a free tool before.
The filters are incredibly detailed, allowing me to narrow down to the most promising products in specific niches. The sales and revenue estimates seem pretty accurate, giving me a good starting point for deeper analysis. For anyone sitting on the fence, I’d say give it a try.
Cheers!
Chaney
Helium 10 Black Box sounds cool, but are the benefits worth the price tag?
Absolutely, George. Black Box has million of products indexed and a lot of information on them. As long as keywords, frequently boght together, Amazon Brand Analytics metrics… Let’s say I’m searching for a yoga nap. This is what you’ll find: