Helium 10 Amazon Sales Estimator is a handy tool that lets you get an instant feel for how well a product is selling on Amazon. If you're trying to validate a product idea or spy on the competition, this one’s a no-brainer.
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It’s one of those features packed into the Helium 10 Chrome Extension—which, by the way, is free and super easy to use. Just a heads-up, I’m a Helium 10 Seller Solutions Hub Partner, guest writer for their blog and have even dropped by their podcast to share a few things. So yeah, I’ve had my hands on this stuff quite a bit 😉
Now, let’s quickly go over how it works. The tool pulls in the BSR (Best Seller Rank) of a product and gives you an estimate of its monthly sales. Easy peasy. Just remember: the lower the BSR, the more it sells. So, BSR #1 in Beauty = top-selling beauty product. That’s the benchmark.
How to Use the Helium 10 Sales Estimator
- Install the Chrome Extension: Go to the Chrome Web Store and grab the Helium 10 extension. It’s free and includes a bunch of mini-tools, including the Sales Estimator.
- Set Up a Free Helium 10 Account: You’ll need an account to unlock this feature. Again, free plan available. Just do it.
- Go to Any Amazon Product Page: Open the PDP (Product Detail Page) of any item on Amazon. The extension will pop up below the product image.
- Fill in the Details: Enter BSR, price, marketplace, and category. Hit the button and boom—you’ve got sales estimates.
Main Features of the Sales Estimator
- Estimate monthly units sold based on BSR (but keep in mind, BSR moves more than crypto prices—it's updated hourly).
- Revenue projections based on price and estimated units. Simple math, but automated.
- Super fast and easy: You get the info in 2 clicks.
- Works well with Helium 10's Profitability Calculator for a deeper dive on margins.
💡 Pro Tip: If you're selling internationally or doing product research in less “obvious” categories (like Industrial & Scientific), combine Sales Estimator + Black Box + Cerebro. You’ll uncover some pretty interesting low-competition gold mines.
Final Thoughts on Helium 10's Sales Estimator
I’ve tested a truckload of tools in my years of consulting for Amazon sellers, and this estimator is one of those you’ll end up using daily. It’s not just fast, it’s ridiculously intuitive. The only catch? The estimates can vary depending on the category, so don’t treat them like gospel.
One thing I always tell my clients: run a quick A/B test between Helium 10 and Jungle Scout's estimators. You’ll notice they’re sometimes in the same ballpark, but other times… surprise! Big differences. That’s why I always say: ABC – Always Be Comparing.
Review
Helium 10’s Sales Estimator is one of those small-but-mighty tools that helps you take smarter decisions when researching products or spying on your competition. If you already use the Helium 10 ecosystem (and as a Helium 10 Seller Solutions Hub Partner I highly recommend you do), this tool is a natural fit.
Best part? It’s totally free with the Chrome Extension. Worst part? Sometimes the estimates differ a lot depending on the category and seasonality. But hey, no tool’s perfect—this one just gets a lot closer than most.
Pros
- Easy to use inside the Helium 10 Chrome Extension
- Free and available to everyone
- Works on any Amazon product page
- Integrates nicely with other Helium 10 tools like Profitability Calculator
- Updated sales estimates with just a few inputs
Cons
- Estimates can vary depending on the category
- BSR data changes hourly—estimates are just that, estimates
- Requires Helium 10 account (even for free access)
- Not as detailed as full-fledged product research tools
Our score
- Number of features (4)
- Pricing (4)
- Learning curve (4)
- User friendly (4)
Alternatives to Helium 10 Amazon Sales Estimator
Here you can find the top Helium 10 Amazon Sales Estimators alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez