If you're serious about selling on Amazon and want to level up your data game, Helium 10 API is your new best friend. It plugs straight into the Amazon Selling Partner API so you're not dealing with guesses, you're pulling raw, real-time marketplace data from your own account. We're talking full-on “plug me into the Matrix” vibes here.
Table of Contents
As a Helium 10 Seller Solutions Hub Partner, Helium 10 guest blogger and someone who's even been invited to their podcast (yep, they let me talk freely, brave people), I've seen what this API can do for sellers who know how to use it.
How to Access the Helium 10 API
- Create your account at Helium10.com
- Pick a plan that doesn’t suck (not the free one if you want API access)
- Go to your Helium 10 dashboard and find the API section
- Generate your API key, you’ll need this to make calls to the SP-API and Amazon PPC API
Once you’ve done that, boom, welcome to the Amazon data firehose. Pull data, build tools or just flex on your colleagues by saying “I work with APIs.”
What Can You Do with the Helium 10 API?
Product Research
The API gives a serious boost to Black Box, Helium 10’s product research tool. You can filter by price, BSR, category, revenue… basically everything but the seller’s shoe size. Throw Amazon Brand Analytics into the mix through the “Elite Analytics” section and now you’re cooking with gas. This is probably the closest thing to reading Amazon’s mind.
Keyword Research
Between Cerebro and Magnet, Helium 10 already kills it. Cerebro shows what’s working for your competitors, Magnet shows what’s hot with buyers. But here’s the best part, with the API, you also get CTR and CVR from ABA reports. Keyword research just became keyword science.
Listing Optimization (This one’s fun)
This is where things get spicy. Since the API is linked to your Seller Central, anything you do in Frankenstein, Scribbles or Listing Builder is synced instantly. No more exporting CSVs like it’s 2009 or copy-pasting like you're using Notepad. It’s all real-time magic.
PRO TIP: If you manage multiple accounts or marketplaces, the API lets you bulk-update listings. If you hook it into your PIM or ERP, you're basically building your own Amazon CMS. Just don’t spam the SP-API or Amazon will hit you with an HTTP 429.
So, Why Should You Care?
Because automation saves time. Time saved = more money. More money = tacos. Tacos = happiness. Also, the Helium 10 API is one of the few tools that connects directly to Amazon without scraping data.
And no, I’m not just saying this because I’m a Helium 10 Seller Solutions Hub Partner and contribute to the Helium 10 blog, I’ve used it in real client projects and it works.
Review
The Helium 10 API is one of the strongest tools in your seller stack, but only if you know how to use it. It’s not for part-timers or anyone who only logs into Seller Central twice a month. But if you're running a serious operation with multiple accounts or markets, this gives you data and control no dashboard can match.
The API connects the best Helium 10 tools, Black Box, Cerebro, Adtomic, Listing Builder, Profits, Inventory Manager, and turns them into custom, automatable services. Whether it’s PPC audits, inventory forecasting or share-of-voice tracking, it's like running Helium 10 on rocket fuel, legally.
Pros
- Direct connection to Amazon SP-API, no scraping
- Real-time data from Seller Central and PPC reports
- API access to Profits, Adtomic, Black Box, Inventory Manager
- Keyword-level CTR and CVR from Amazon Brand Analytics
- Enables bulk listing updates and automation
Cons
- You need dev skills or someone on your team who does
- Not available on the cheapest Helium 10 plans
- SP-API limits and rate throttling can be annoying
- If you're only selling 3 units a day, this might be overkill
Still here? Well, first of all, thanks for reading! And, then you're probably the kind of seller who’ll actually use this. Go generate that API key, roll up your sleeves and start bending Amazon data to your will.
Our score
- Number of features (5)
- Pricing (5)
- Learning curve (4)
- User friendly (4)
Summary
The Helium 10 API is one of the strongest tools in your seller stack, but only if you know how to use it. It’s not for part-timers or anyone who only logs into Seller Central twice a month. But if you're running a serious operation with multiple accounts or markets, this gives you data and control no dashboard can match.
The API connects the best Helium 10 tools, Black Box, Cerebro, Adtomic, Listing Builder, Profits, Inventory Manager, and turns them into custom, automatable services. Whether it’s PPC audits, inventory forecasting or share-of-voice tracking, it's like running Helium 10 on rocket fuel, legally.
Pros
- Direct connection to Amazon SP-API, no scraping
- Real-time data from Seller Central and PPC reports
- API access to Profits, Adtomic, Black Box, Inventory Manager
- Keyword-level CTR and CVR from Amazon Brand Analytics
- Enables bulk listing updates and automation
Cons
- You need dev skills or someone on your team who does
- Not available on the cheapest Helium 10 plans
- SP-API limits and rate throttling can be annoying
- If you're only selling 3 units a day, this might be overkill
Alternatives to Helium 10 API
Here you can find the top Helium 10 APIs alternatives
About the author
Jordi Ordonez
I’m an independent eCommerce and Amazon consultant.
Clients
I've worked with brands like Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home, and many others.
Lecturer & Teacher
I’ve spoken and taught at events such as Meet Magento, PrestaShop Day, SEMrush, Cambra de Comerç Barcelona, ClinicSEO, EcommBeers, EcommBrunch, Ecommercetour.com, EcommFest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos, and The Valley. I’ve also delivered in-company training sessions for major brands like Orange and Adidas.
Writer
I regularly contribute articles to the Helium 10 blog, Shopify, SEMrush, La Vanguardia, eCommerce News, Marketing4ecommerce, and others.
Partner
Helium 10, Jungle Scout, Avask, Helium 10 Seller Solutions Hub Partner, SaaS4Marketing, H10-wp.com, FBASuite.com, and a Trusted Partner of Tracefuse.
Social
LinkedIn, Twitter, Wikipedia, YouTube, Quora, ISNI 0000000513224289, About Jordi Ordonez