The best resources and tools for entrepreneurs on Amazon

The best resources and tools for entrepreneurs on Amazon are: Amazon Seller App, Helium 10, Jungle Scout, Keepa, FeedbackWhiz, and AMZFinder. These software tools, combined with courses, blogs, and other optimization, automation, and management tools for advertising, pricing, and inventory, will help you succeed as an entrepreneur on Amazon.

In this article by Jordi Ordóñez, we will go into detail about each of these resources and tools so that you can choose the ones that best suit your needs and make the most of your Amazon business.

How to become an entrepreneur on Amazon

Becoming an entrepreneur on Amazon involves following a series of steps to ensure a strong and sustainable start.

1. Choose the right business model: Amazon allows selling through different models like FBA (Fulfillment by Amazon), FBM (Fulfillment by Merchant), retail arbitrage, dropshipping, and private label. Each model has its advantages and disadvantages, so it’s important to determine which one fits your goals and budget.
2. Create a seller account: You need to register on Amazon Seller Central, where you can choose between an individual or professional account. The professional account comes with a monthly fee, but offers advantages like access to advanced tools and the ability to sell in more categories.
3. Select profitable products: Not all products are successful on Amazon. Conducting market research to identify high-demand, low-competition items is essential. Tools like Helium 10 and Jungle Scout make this research easier.
4. Optimize product listings: Ranking high in Amazon’s search results depends on factors like titles, images, optimized descriptions with keywords, and customer reviews.
5. Manage logistics and customer service: If you choose FBA, Amazon handles storage, shipping, and customer service. With FBM, you manage these aspects yourself.

You may be interested in this eBook: Guide to Selling on Amazon.

What app do i need to sell on Amazon

To manage your business effectively on Amazon, you need tools that optimize processes and improve decision-making. Some essential apps include:

• Amazon Seller App: The official Amazon app for sellers. It allows you to manage orders, track metrics, respond to customers, and adjust prices from your mobile device.
• Helium 10: One of the most comprehensive tools for Amazon sellers. It offers features for product research, keyword analysis, listing optimization, and competitor tracking.
• Jungle Scout: Similar to Helium 10, but with a stronger focus on product research. It’s ideal for identifying trends and calculating potential investment profitability.
• Keepa and CamelCamelCamel: These tools track price history and market fluctuations. They are crucial for determining the best time to adjust prices.
• FeedbackWhiz and AMZFinder: Managing reviews and ratings is critical to improving your business reputation. These tools help automate review requests and manage customer responses.

What is the average income for an Amazon Seller

A seller’s income on Amazon depends on factors like the business model, initial investment, product category, and strategy used.

• Beginner sellers: Can earn between €500 and €2,000 per month, depending on the number of products and the optimization of their catalog.
• Intermediate sellers: With a well-structured catalog and advanced marketing strategies, earnings can range from €5,000 to €20,000 per month.
• Advanced sellers and established brands: Those who scale their business with multiple products and well-optimized advertising strategies can generate over €50,000 per month or even six-figure numbers.

At Jordi Ordóñez, we help sellers maximize their profits with personalized strategies, listing optimization, and Amazon advertising campaign management. If you want to improve your sales, we can guide you through every step of the process.

What business models does Amazon offer

Amazon allows selling through various business models, each with its specific features:

• Amazon FBA (Fulfillment by Amazon): Amazon handles storage, packaging, shipping, and customer service. It’s ideal for those who want to scale their business without worrying about logistics.
• Amazon FBM (Fulfillment by Merchant): In this model, the seller manages their own inventory and shipping. While it offers more control over the business, it also involves more responsibilities.
• Dropshipping on Amazon: This involves selling products without having to stock them yourself. The product is purchased directly from the supplier when a customer places an order. It’s a low-risk model, but with smaller profit margins.
• Private label: This involves creating products under your own brand and selling them on Amazon. It often offers higher profit margins and a more differentiated identity in the market.

When selecting profitable products, it’s essential to choose items that cater to specific age groups and needs. For instance, the Lectómetro Escolar for kids aged 5 to 7 is a great educational tool for young readers.

The best resources and tools for entrepreneurs on Amazon

To grow on Amazon, it’s crucial to have access to educational resources and tools that make running your business easier. Some of the best resources are:

• Courses and Training: Platforms like Udemy, Coursera, or specialized training programs like those offered by Jordi Ordóñez can help you understand the ins and outs of selling on Amazon.
• Blogs and Communities: Following specialized blogs like Jordiob.com, seller forums, and Facebook groups can keep you up-to-date on the latest developments and strategies.
• Analysis and Automation Software: Tools like Sellics, DataHawk, and Sellerboard help you analyze sales metrics and optimize your Amazon advertising campaigns.

Following specialized blogs and staying informed through communities is essential for any Amazon seller. Websites like Quenarras offer valuable insights, updates, and discussions that can help you navigate the evolving Amazon marketplace.

Tools for selling on Amazon

In addition to the apps already mentioned, there are specific tools that can make a huge difference in the profitability of an Amazon business:

• SEO Optimization Tools: Amazon is a search engine, so optimizing listings with the right keywords is crucial. Software like Sonar or MerchantWords helps you find relevant terms to better position your products.
• Advertising Management (Amazon Ads): Platforms like Perpetua and Pacvue help you optimize advertising campaigns and maximize return on investment.
• Price Automation: Tools like RepricerExpress automatically adjust prices to compete smartly without drastically lowering your profit margins.
• Inventory Management: Solutions like SoStocked and InventoryLab allow you to manage your inventory efficiently, avoiding stockouts or excess inventory.

If you want to improve your sales on Amazon and optimize your strategy, contact Jordi Ordóñez we offer specialized consulting for sellers of all levels. Contact us and take your Amazon business to the next level.

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