If you're selling on Amazon, you need an Amazon analytics tool so you can keep track of all your expenses and net margins on just one place/platform, and transform it into a report that may make sense. If you're used to Amazon Seller Central's reports or Excel files you know exactly what I mean.
Table of Contents
Amazon seller analytics tools help sellers on the Amazon Marketplace track and analyze key performance metrics related to their business: revenue, fees, advertising costs, reimbursements, FBA storage fees, long term storage fees… so they can easily find their profit per order and SKU.
Some common features of Amazon seller analytics tools include:
- Sales data: sales history, units sold, total revenue, average order price, organic sales, ppc sales, ACoS, TACoS… Basically, a complete Profit & Loss real time dashboard
- Customer data: customer demographics, purchasing behavior, feedback, repeating customers, life time value, customer acquisition cost…
- Competitor analysis: your data vs your competing ASINs data and your niche's data, so you can understand your market position and identify opportunities
Amazon seller analytics tools can be a valuable resource for sellers looking to optimize their sales and grow their business on the Amazon marketplace.
In this article we'll analyze the best Amazon analytics tools based in our experience as Amazon Sellers considering, of course, European tax rates, which means that we have as much as 50 different VAT numbers for every different EU country. Which, of course means, we need a proper Amazon analytics and profit software to check our real profits per operation.
Drawing from years of experience in reviewing and consulting on e-commerce tools, we have personally curated these selections to ensure they adapt to every Amazon Seller in the market. So, whether you're looking to refine your pricing strategy, gain deeper insights into competitive analysis or manage your inventory across multiple platforms efficiently, this analysis will hopefully open your eyes about what's the best solution.
As usual, enough talk, let's analyze the tools
MerchantSpring
To us, MerchantSpring has to be the first tool on the ranking because it's also our best Amazon analytics tools pick. MerchantSpring is the standing out solution when it comes to Amazon Seller and Amazon Vendor analytics, but it goes further, as it integrates with a ton of Marketplaces, including Mirakl platforms, which opens the scope to European Marketplaces.
It also integrates with Amazon Advertising (both Vendor and Seller), Amazon DSP, Amazon FBA and all the international Amazon Marketplaces. Also features multi-language support, multi-currency capability with conversion (strongly important in this kind of tools), sales trends and catalog fulfillment, real time data, white label solutions for agencies, data presentation and analysis… Supports EU VATs
Pricing for MerchantSpring varies based on the scale and needs of the business and starts at $99 / month
Integrations
- Amazon Seller Marketplaces (all of them)
- Amazon Vendor Marketplaces (all of them)
- Amazon DSP
- Amazon Advertising
- eBay Marketplaces (all of them)
- Mercado Libre Marketplaces (all of them)
- Walmart
- And 50 more sales channels
Review
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
PROS
- Multi-platform and multi-store management
- Real-time control panels and updates
- Extensive integrations including Amazon Vendor
- Specialized in European Marketplaces
CONS
- Complex due to many options
- Can be expensive for smaller sellers
- Requires time for setup and management
- Overwhelming for new users
sellerboard
sellerboard is an intuitive profit analytics tool for Amazon sellers offering real-time data tracking, including expenses, returns and various Amazon fees, helping sellers understand their true profit margins.
The software also features inventory management, alerts for low stock levels, fba reimbursement services and more tools. It's pricing starts at $19 per month, with different tiers accommodating business sizes. The breakdown of it's sales data stats is awesome covering everything you need to have a proper P&L of your account:
Integrations
Less integrations than MerchantSpring: Amazon Seller Central (all the countries), Amazon Advertising, Amazon FBA, eBay and Quickbooks online for accounting. Supports EU VATs
Review
- Pricing (5)
- Learning Curve (5)
- Number of Features (5)
- User Friendly (5)
PROS
- Supports 21 Amazon marketplaces
- Detailed P&L, product analytics
- Inventory management and restock alerts
- Autoresponder for feedback and reviews
CONS
- No integrated repricer feature
- Limited email capacity in basic plans
- Lacks AI-based functionalities
- Complex for beginners
Sellerise
Sellerise is an all in one tool for Amazon account management including features like automated PPC campaigns, keyword tracking and competitive analysis. It includes Amazon analytics modules such as the ABC analysis (for product profitability), the Sales & Profit data dashboard, the dashboard PRO (including 30 prebuilt charts, stock control, custom reports, real time updates working for any device), PPC dashboard, FBA reimbursements dashboard and more.
Pricing starts at $19,99/month up to $599,99/month
Integrations
Works with Amazon PPC API to extract your advertising stats and integrates with Amazon USA, Canada, Mexico, and Brazil, United Kingdom, France, Spain, Belgium, Netherlands, Italy, Germany, Sweden, Poland, Turkey, Egypt, Saudi Arabia, United Arab Emirates, India and the South Africa markets. Amazon FBA too and also supports EU VATs
Review
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
PROS
- All-in-one tool with 16 subtools
- Advanced PPC and review management
- Unique features like Review Puncher
- Mobile app for on-the-go access
CONS
- Can be overwhelming with many features
- Higher plans can be expensive
- Requires learning for full utilization
- Focused mainly on Amazon Sellers
Shopkeeper
Shopkeeper is one of the most complete business dashboard for Amazon sellers wioth a focus on profit tracking and inventory management. This is the first tool we tested which included the EU VATs so it the tool I used during months for my Amazon reselling account.
Shopkeeper provides detailed breakdowns of profits, taking into account up to 72 different Amazon fees, PPC costs and shipping fees. Shopkeeper offers plans starting at $20 per month.
Integrations
Supports a total of 11 Amazon marketplaces, Amazon FBA and the Amazon Seller advertising account
Review
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
PROS
- Automated profit margin tracking
- Calculates 72 types of fees
- Inventory forecast prevents stock issues
- Supports 11 Amazon marketplaces
CONS
- No bulk file upload feature
- Manual input of product costs
- Changes affect historical data accuracy
- Limited to specific marketplaces
Data Dive tools
While it's focus is on product research, Data Dive Tools has a nice data analytics and reporting module to track and understand sales performance, identify trends and find business intel tips. Sales data & P&L include every aspect from product creation, packaging, shipping import costs, Amazon fees, target ACoS and more.
Pricing starts at $49/month
Integrations
Amazon Seller Central, Amazon Advertising, Amazon FBA, Google Account to export Spreadsheets to your Google Drive and data from Keepa and Jungle Scout's APIs.
Review
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
PROS
- Advanced all-in-one product research
- Combines Jungle Scout and Keepa data
- Includes free Chrome Extension
- Convenient Google Sheets integration
CONS
- Pricing can be prohibitive for some
- No free trial option available
- Reliant on third-party data sources
- Complex for beginner Amazon sellers
Arthy
Arthy is an Amazon profit analytics software with a focus on business intelligence provided by it's own AI assistant called, of course, Arthy. Using it's profit analytics dashboard you can find all your key performance indicators even on your mobile phone and in real-time.
The price you pay is directly proportional to your savings potential and annual revenue.
Integrations
Amazon Seller Central, Amazon Advertising, Amazon FBA
Review
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
PROS
- Advanced data-driven recommendations
- Automated review requests and operations
- Customized pricing based on revenue
- Dynamic, mobile-friendly profit dashboard
CONS
- Fluctuating pricing can complicate budgeting
- Limited to Amazon, not other platforms
- Savings potential affects pricing
- Complexity for small-scale sellers
GorillaROI
GorillaROI has a unique approach, as it's not a Desktop nor SaaS software, but a Google Sheets integrated addon. So it's for advanced users, as you can scan your profits using Spreadsheet formulas. This feature allows highly customizable reporting and data analysis but, you need to know your stuff when it comes to Excel formulas, so it’s the ideal solutions for Amazon Sellers who are comfortable with spreadsheet manipulation.
Pricing starts at $$39/month per month for up to 3k orders.
Integrations
Amazon Seller Central (all countries), Amazon Advertising, Amazon FBA. Check all the data it can analyze here.
Review
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
PROS
- Direct data loading into Google Sheets
- Ready-to-use spreadsheet templates
- No development skills required
- Real-time tracking for various metrics
CONS
- Free plan limited to 3 SKUs
- Can be costly for multiple accounts
- Requires Google Sheets proficiency
- No trial for full feature access
Manage By Stats
Acquired by my friends at Carbon6 not many ago, ManageByStats offers a suite of tools designed to assist in managing and growing an Amazon Seller business: customer data management, Customer Count, Repeat Buyer percent, Geo-Analytics, Order History, advertising profits, profit tracking, financials breakdown, inventory alerts and keyword tracking.
So, as you can see, it has one of the most complete breakdowns of your profit available in the market. Pricing starts at $15.00/month
Integrations
Amazon FBA, Amazon Advertising (Seller), Amazon.com, Amazon.co.uk, Amazon.ca, Amazon.de, Amazon.es, Amazon.fr, Amazon.in and Amazon.it
Review
- Pricing (5)
- Learning curve (4.5)
- Number of features (5)
- User friendly (5)
PROS
- In-depth customer and order data
- Graphs sortable by multiple parameters
- Advanced inventory management tools
- 1,000 free SellerMail messages monthly
CONS
- Complex for new Amazon Sellers
- Limited to Amazon, not other platforms
- Can be overwhelming with data
- Not suitable for Amazon Vendor profiles
Vendorati
Vendorati's focus is in tax collection and accounting for Amazon sellers wolrdwide. Its standout feature is the tax and VAT report coverage for the US, Europe, Middle East and Asia. The tool's user-friendly interface, detailed VAT and tax reports and the ability to manage orders and refunds directly make it a great alternative.
The reports are super useful for EU Sellers, check'em out: European B2B and B2C sales, European B2B and B2C VAT, EU Intra-community B2B sales, One-Stop Shop reports, European Union Import schemes, EU Intra-community movement of goods, North American and European regions Fee reports and Sales tax in each U.S. state
Its pricing, particularly the Guru plan, is competitively reasonable. However, limitations include limited customer support, lack of a mobile app, absence of an Amazon invoice generator and no integrations with other tools. Pricing starts at 25€/month.
Review
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
PROS
- User-friendly interface
- Comprehensive VAT and tax reports
- Order and refund management
- Reasonable pricing for unlimited orders
CONS
- Limited customer support
- No mobile app available
- Lacks Amazon invoice generator
- No integrations with other tools
Conclusions
As we already discussed, we think that Merchant Spring is the winner, as it covers more Marketplaces, countries, currencies, languages, VAT types and, also, Amazon Seller / Vendor / DSP, which you won't find in the rest of the tools we analyzed.
Frequently Answered Questions
Which tool covers the most marketplaces?
MerchantSpring covers the most marketplaces, integrating with over 50 sales channels including all Amazon Seller and Vendor Marketplaces, eBay, Mercado Libre, Walmart, and more.
Which tool covers the most countries?
Again, MerchantSpring. But also Sellerise covers Amazon marketplaces in the US, Canada, Mexico, Brazil, various European countries, and parts of the Middle East, Africa and Asia.
Which tool works for both Amazon Seller and Vendor?
MerchantSpring is the only one working for Amazon Sellers and Vendors, offering features and integrations that cater to both business models.
Which tool is best for managing European VAT?
Vendorati is particularly strong in handling European tax rates and VAT, providing detailed reports and analytics, which is essential for sellers operating in the EU. But MerchantSpring, Sellerise, Shopkeeper and Sellerboard offer EU VAT compilance too.
Are there tools that provide real-time data and mobile accessibility?
Tools like Shopkeeper and Arthy offer real-time data analytics, with Arthy providing mobile accessibility for tracking key performance indicators on the go.
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About the author
Jordi Ordonez
I work as an independent eCommerce and Amazon consultant.
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Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
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Has anyone actually tried using sellerboard? Im skeptical about how accurate their analytics are!