We continue with our tool comparisons and, this time, we focus on those we use to perform Amazon product researches. Advanced software that allows you to discover what is the next item you should add to your listing with certain guarantees of success. So let's analyze the Best Amazon Product Research tools based on different criterias. The most important one: product database and filters.
Table of Contents
Obviously, Amazon is not going to tell you this natively (just a few data bits if you have access to Brand Analytics reports), for that you need other solutions that are able to track the different marketplaces and, based on criteria such as price, sales volume, level of competition, BSR, trends, out of stocks or the fees associated with its marketing, offer us a list of interesting alternatives.
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It is true that we usually refer to these tools as product research tools, but with a sufficiently broad vision, what we can obtain are complete niches that we can fill with different ASINs related to each other thematically or by similar search intentions. In this way we can draw a more solid strategy in the medium and long term.
As usual: enough talk, let's break down the 7 best Amazon product research tools, shall we?
Helium 10
One of the most outstanding all-in-ones when it comes to Amazon tools is Helium 10, and it deservedly deserves it.
It is especially complete when compared to other competitors. It has practically a sub-tool for every function and, of course, also for product research.
Helium 10 Black Box has one of the best and most intuitive product search engines. We can search using keywords, competitors via ASIN, niches through its categories… simple to use but very powerful.
Like Jungle Scout, Helium 10 has its own browser extension, in this case it is called Xray. As you can guess what it does is to dissect Amazon in real time by pulling out all the relevant information to evaluate whether or not to invest in a product (inventory levels, competitors for the Buy Box, ranking of sellers and even a profit calculator). This data is often pulled from Helium 10's own scrap bots and from Keepa.
By using Black Box, you can perform product searches by:
- Products
- Keywords
- Competitors
- Niche
- Product Targeting (using ASINs)
As you can see on the screenshot below, you have LOTS of filters and sorting options.
You can also save filters, export data, create lists, pin products for later…
Key features
- Number of products on the database: 450M
- Marketplaces covered: 13 (Walmart US too)
- Pricing starts at: $39.99/mo
Review
- Pricing (5)
- Learning curve (5)
- Number of features (5)
- User Friendly (5)
PROS
- +20 different features
- +300M product database
- Works for 13 Marketplaces
- Starts as $39
CONS
- Not for Vendors
- No integrated with other tools
- Doesn't have a repricer
Jungle Scout
If we are honest, the first position is really disputed between Jungle Scout and Helium 10, so much so that they could be perfectly interchangeable because both are a real marvel for those who are looking for products to sell. Learn more about one tool vs the other on our post “Helium 10 vs Jungle Scout“.
Jungle Scout presents a really deep analysis of the products with the most important variables:
- price
- level of demand
- calculation of fees
- ROI percentage
- …and so on up to 14 KPIs to make your decision
It also has a Chrome extension that allows you to perform the research directly while browsing Amazon in a fully integrated way and in real time.
One of the things I love about JS is that it has their own niche scores, filtering presets and suggestions, so it's easier for you to identify a winning niche.
Key features
- Number of products on the database: 475M
- Marketplaces covered: 10
- Pricing starts at: $49/mo
Review
- Pricing (5)
- Learning curve (5)
- Number of features (5)
- User friendly (5)
PROS
- All-in-one toolbox
- Real-time product and niche tracking
- Advanced keyword and PPC analysis
- AI-driven virtual business assistant
CONS
- No free trial available
- Works better for US than for Europe
- No third integrations
- No repricer
SellerSprite
SellerSprite excels in delivering detailed product research capabilities that help Amazon sellers stay ahead of the competition. With access to over 20 million unique data points updated monthly, SellerSprite provides insights into sales trends, historical data, and competitor analysis.
Its tools like the Keepa replacement for viewing listing histories and advanced keyword mining features offer a robust platform for identifying lucrative product opportunities and optimizing listing strategies. This makes SellerSprite a comprehensive solution for anyone looking to gain an edge in the Amazon marketplace.
Key features
- Number of products on the database: 20M
- Marketplaces covered: 10
- Pricing starts at: $79/mo
Review
- Pricing (4.5)
- Learning Curve (4.5)
- Number of Features (4.5)
- User friendly (4.5)
PROS
CONS
Sellerise
Sellerise is an all in one tool for Amazon account management and includes some juicy product research features which, to be honest, are more focused on keyword research to find products than product-research oriented. However, it's extensive database and filters make Sellerise a nice alternative if you look for a cheaper monthly plan.
Key features
- Number of products on the database: 450M
- Marketplaces covered: 13
- Pricing starts at: $19.99/mo
Review
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
PROS
- All-in-one tool with 16 subtools
- Advanced PPC and review management
- Unique features like Review Puncher
- Mobile app for on-the-go access
CONS
- Can be overwhelming with many features
- Higher plans can be expensive
- Requires learning for full utilization
- Focused mainly on Amazon Sellers
Seller App
In third place on the podium we find Seller App. It has many interesting features in addition to product search, but it is in this that we can say that it stands out the most.
Like some of the other products reviewed in this comparison, it uses a type of reverse ASIN search. It searches using ASIN codes and generates a report that we can interact with by filtering according to multiple criteria. Interesting is also the function of automatically recommending products. Thanks to this we can find opportunities that we would have overlooked.
Key features
- Number of products on the database: 100M
- Marketplaces covered: 11
- Pricing starts at: $39/mo
Review
- Pricing (5)
- Number of features (5)
- Learning curve (4.5)
- User friendly (4.5)
PROS
- Diverse features
- User-friendly interface
- User-friendly dashboards
- Great customer service
CONS
- May be costly for some users
- Limited product tracking in basic plan
- Requires time to fully utilize
Viral launch
Market intelligence applied to Amazon, that is what Viral Launch promises (and delivers).
It is characterized by having one of the deepest histories. The information it collects is extremely useful for making business decisions and validating possible niches.
It is also able to anticipate trends thanks to its algorithm, so we will be closer to ensure the viability of our business in the future.
Key features
- Number of products on the database: 300M
- Marketplaces covered: 10
- Pricing starts at: $19/mo
Review
- Number of features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
PROS
- Extensive market research tools
- Product launch capabilities
- Detailed sales / trend analysis
- Listing optimization features
CONS
- Free trial requires credit card
- Can be expensive for some users
- May be complex for beginners
- Limited to Amazon marketplaces
AMZ Scout
You may be surprised to see AMZScout so far down the list when, and we all agree on this, it is one of the major alternatives to Jungle Scout and Helium 10. It's really just a matter of personal preference.
We find the interface of the other tools a bit more comfortable, but that doesn't mean it has a worse quality. In fact, being in the top 5 of the best tools for product research is already something more than remarkable.
The product explorer is less user-friendly, but you can find all the detailed information in columns. If you want to remember that the Chrome extension is also available.
Key features
- Number of products on the database: 600M
- Marketplaces covered: 8
- Pricing starts at: $49/mo
Review
- Features (5)
- Pricing (5)
- Learning curve (5)
- User friendly (5)
PROS
- Easy to use
- Database +20M products
- Useful for arbitrage
- Diverse learning materials
CONS
- Limited to specific Amazon marketplaces
- Multiple tools can complicate usage
- High pricing for some users
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Full comparison
AMZScout | Jungle Scout | Helium 10 | Sellerise | Viral Launch | ||
Marketplaces | 8 | 10 | 13 | 13 | 10 | 11 |
Product Database size | 600M | 475M | 450M | 450M | 300M | 100M |
Cheapest pricing | $49/mo | $49/mo | $39.99/mo | $19.99/mo | $19/mo | $39/mo |
Chrome Extension |
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Market & niche tracker |
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Works for Walmart |
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Category trends |
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Conclusions
When it comes to choosing the best Amazon Product Research tool, it's evident that there are several outstanding options: Helium 10 and Jungle Scout are at the forefront, offering deep analytics, a massive range of filters (Helium 10 has more, by the way) and intuitive interfaces. They both provide valuable insights into product demand, competition, pricing, potential ROI, fulfillment options, break down of costs… making them top contenders for anyone looking to succeed in the Amazon marketplace.
So…
What is the Best Amazon Product Research tool?
The top spot is a close call between Helium 10 and Jungle Scout, but we'd choose Helium 10 because their range of filters is larger than Jungle Scout. When it comes to the product database number, they're pretty close and pricing plans are alike.
What Amazon Product Research tool that covers the most Marketplaces?
Helium 10 stands out for its extensive marketplace coverage.
What Amazon Product Research tool has the largest product database?
Well, it's a surprise, but AMZScout stands out with 600M products. Crazy!
What is the Cheapest option?
Among the tools we analyzed, AMZ Scout may be considered the more budget-friendly option, though this could vary based on the specific plan and features required
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About the author
Jordi Ordonez
I work as an independent eCommerce and Amazon consultant.
Clients
Estrella Damm, Intersport, Bella Aurora, Lladró, Textura Interiors, Nice Things Palomas, Castañer, Due-Home and many other clients.
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I teach and have been a speaker at: Meet Magento, Prestashop, Prestashop Day, SEMRush, Cambra de Comerç Barcelona, ClinicSEO, Ecommbeers, Ecommbrunch, Ecommercetour.com, Ecommfest, EOI, ESIC-ICEMD, Foxize, Generalitat de Catalunya, Inesdi, Quondos and The Valley. In addition, I have done in-company trainings for brands such as Orange and Adidas.
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I collaborate writing articles for Helium 10 blog, Shopify, SEMRush, La Vanguardia, eCommerce-news.es, Marketing4ecommerce...
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